It’s Time to Separate: Why You Shouldn’t Sync Twitter and Facebook
Do your tweets automatically post to your Facebook account? Do your Facebook updates automatically post to Twitter? If you answered yes to either of these questions, there is no easy way to say this, so I’ll just say it: Please do not sync your Twitter and Facebook updates. I know it's a time saver, but the benefits of using social media are more important than just saving time. Each platform has its own set of users, language, and unwritten rules. If you're most concerned with saving time, you are missing out on the point of using social media as a marketing tool for your business. Twitter and Facebook are two different channels with different audiences and different purposes. Yes, most of your content will work on both platforms, but that content needs…