Why You Should Be Using Your Own Name and Face in Your Branding

Why You Should Be Using Your Own Name and Face in Your Branding

Branding
When it comes to creating a brand for a blog or a website you will have a ton of different options regarding how you want to approach the process. One of the biggest decisions you will have to make though is whether you intend to include yourself as a key part of your branding. Is your brand a personal brand? Are you going to be the brand? The Benefits of Using Your Own Name and Face in Your Branding The first question to ask is what this might look like – what does a 'personal brand' really look like as a blog? Examples of Personal Brands A good example would be to look at Tim Ferriss' fourhourworkweek.com/blog site. This is a hugely successful blog in the fitness/self-development/productivity niche that was…
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