No List? No Problem! How to Build an Audience with Paid Ads

No List? No Problem! How to Build an Audience with Paid Ads

Marketing Strategy
We’ve been told (and told and told) for years that “the money is in the list” and that “your mailing list is your biggest business asset.” But if your list numbers are hovering in the low four-figures—or fewer—with no sign of growth on the horizon, such advice can seem a bit unhelpful. The fact is, building a list is a catch 22: You can’t get sign ups without traffic and it’s difficult to find traffic when you have no list. What’s a busy solopreneur to do? No List? No Problem! How to Build an Audience with Paid Ads   Paid Ads Make List-Building Easy By strategically placing ads in front of your target audience, you can drive tons of traffic to your opt-in offers and enjoy conversion rates of two…
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5 Ways Paid Ads Can Help Your Business

5 Ways Paid Ads Can Help Your Business

Social Media
Every online business needs traffic to their website to get subscribers and sales. Most online businesses start on a shoestring budget and owners feel they can’t afford to use paid advertising. But these same owners see organic reach on social media dwindling and recognize the need to do something about it. This usually means business owners look to start using paid ads as part of their marketing efforts. Fortunately, there are now many more options than even just a couple of years ago. Even better, there isn’t a steep learning curve to be able to use these options and get a good return on investment. 5 Ways Paid Ads Can Help Your Business [caption id="attachment_11161" align="aligncenter" width="667"] Photo by Will Francis on Unsplash[/caption]   Although paid ads may seem complicated,…
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