How To Use Old Blog Posts To Attract A New Audience
Bloggers are often advised to post at the same time of day. They are advised to look at what times their posts are read, or when their engagement is highest on social media. They should post at these times, because this is when their audience is online and interested in what they have to say. But, then what? We don’t just write posts to be read in the first few hours and days after they have been published. The best bloggers have posts that are years old, and still getting read. This is especially true if the content published is evergreen. What is evergreen content? Evergreen content is content that still holds true, long after its original publication date. The easiest way to think about it: content that has no…