How to Use Podcast Guesting as Free Marketing

How to Use Podcast Guesting as Free Marketing

Tips and Tools
Podcasts have exploded in popularity in recent years and their popularity is only growing. There are thousands of shows covering every possible topic, and podcast listeners are one of the most engaged audiences you can find. Podcasts offer a great way for people to learn something new on-the-go while commuting to work, doing the dishes, exercising, and going about their daily lives. Appearing as a guest on podcasts, ie podcast guesting, is a great marketing strategy that doesn’t cost anything at all. How to Use Podcast Guesting as Free Marketing   Why You Should Be a Podcast Guest Appearing as a guest on a podcast exposes you to a whole new audience of people who could potentially become your customers. You’re getting direct access to a group of engaged listeners…
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6 Essential Free Marketing Tactics You Need to Use Now

6 Essential Free Marketing Tactics You Need to Use Now

Marketing Strategy
You don’t need to spend anything at all to carry out an effective marketing strategy and achieve your business goals. Here are the top free marketing strategies that are trending right now. 6 Essential Free Marketing Tactics You Need to Use Now   Educate Your Audience Create educational opportunities for your audience members where you teach them something in a personal setting online. A good example of this is a webinar. You can host a webinar and teach the audience, while also allowing them to interact with you and each other in real-time. Hold Livestream Events Livestreaming on social media is a great way to engage with your audience. Livestreams appear on users’ feeds on platforms like Facebook and Twitter. You can create an event where you share tips, discuss…
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21 Low Budget Marketing Tactics You Can Use Now to Get Results

21 Low Budget Marketing Tactics You Can Use Now to Get Results

Marketing Strategy
Did you know that you can do marketing like the pros without breaking the bank? By leveraging some effective low-cost digital marketing tactics, any business no matter how small can spread brand awareness, generate leads, and make more sales. You don’t need a big marketing budget to have a big impact.   21 Low Budget Marketing Tactics That You Use To Get Results Now Here are 21 low-cost or free marketing ideas you can start using today: 1. Get into content marketing. Create unique, helpful content and share it far and wide across the internet. Notice, I said "create". Create valuable content to share with your audience, that will demonstrate your expertise. 2. Find the online groups where your target market hangs out and interact with them there. These could…
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How to Boost Your Marketing (and Credibility) with Customer Recommendations

How to Boost Your Marketing (and Credibility) with Customer Recommendations

Marketing Strategy
You don’t need a big budget to launch a successful marketing campaign. With a repertoire of online marketing tactics and some time and effort, you can do exactly what the big brands do but without the budget. One great way to make the most of your marketing efforts is to get customer recommendations. Why Do Recommendations Work? Recommendations are a type of social proof. This is a psychological phenomenon where people see others get results and naturally conclude that if they perform the same actions, they will get the same results. For example, when your customer tells people how your product or service helped them, those people will want to try it themselves. How to Boost Your Marketing with Customer Recommendations   Not time to read the full blog post?…
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Small Budget? Here’s How to Market Like a Huge Brand

Small Budget? Here’s How to Market Like a Huge Brand

Marketing Strategy
Big brands spend an enormous amount of money on advertising and marketing, but as a solo entrepreneur or small business owner you don’t have to do the same. You can market your business just as effectively on a shoestring budget by utilizing some basic free or low-cost marketing tactics. If you engage with your audience effectively and provide high-value content, you can achieve all your business goals, just like the big companies do. Small Budget? Here's How to Market Like a Huge Brand Here are five ways you can do your own marketing online with little or no cost. No time to read the full blog post? No worries! Listen to it on the blog: Engage on Social Media Social media is a great way to interact with your audience…
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