How to Update Old Blog Posts and Increase Your Page Views [Infographic]

How to Update Old Blog Posts and Increase Your Page Views [Infographic]

Blogging
If you've been blogging for a while, you probably have old posts that could use some sprucing up! You may have some great content that is still relevant, yet it gets very little traffic. Perhaps the content is great, but the post "looks" stale. Not to worry, I have posts that fall into both camps, and I use a simple checklist to refresh those old blog posts. Here are a few simple ways to breathe new life into your old posts, and get some more page views in the process. To share this image on your site, please copy and paste the code below. </p><br /><br /><br /><br /><br /><br /><br /><br /><br /> <p><strong>Please include attribution to marketingsparkler.com with this graphic.</strong></p><br /><br /><br /><br /><br /><br /><br /><br /><br />…
Read More
The Difference Between Long Tail Keywords and Short Tail Keywords

The Difference Between Long Tail Keywords and Short Tail Keywords

Blogging
What do tails have to do with blogging? As it turns out, quite a bit!  Long tail keywords, an important buzzword in marketing that many non-marketing people don’t understand. The term “Long Tail” was initially coined in 2004 by Chris Anderson in an article in Wired magazine.  The term was initially used to describe the niche business strategy that is used by companies like Amazon.   So, what's the difference between short tail keywords and long tail keywords? Short tail keywords are anywhere from one to three words, and they target a mass audience. Long tail keywords are anywhere from three to five words or more, that target a specific search criteria. A person that performs a long tail keyword search is looking for a very specific item. If you use a long tail…
Read More
How To Increase Your Blog Traffic Using Keyword Phrases

How To Increase Your Blog Traffic Using Keyword Phrases

Blogging
While there are still many bloggers who just blog because they like to write and express their ideas online, most people want someone to read it. If you want someone to read your blog, you need traffic. And you don’t just want a little traffic, you want as many people as possible to share your blog with. The best way to reach potential blog visitors is through the search engines. And the best way to show up in the search engine results is to optimize each of your blog posts for a specific keyword phrase. How to Increase Your Blog Traffic Using Keyword Phrases Step 1: Find a keyword phrase Don’t just sit down and write about any subject that enters your head. If you really want to appeal to people,…
Read More