5 Ways Amazing Content Boosts Visitor Retention

5 Ways Amazing Content Boosts Visitor Retention

Marketing Strategy
Every 21st-century business should have a website and a comprehensive digital marketing strategy to set it apart from the rest of the competition. We live in a digital world, with the bulk of the world’s population browsing the web every day, in search of relevant brands, stories, products, and services. Failing to communicate with your online audience would be a terrible waste of your brand’s potential. However, the key to long-term success in any industry is not just about being online. It’s really about building an amazing online presence that will propel your brand towards digital superstardom. This may not be an easy task, but with a solid content strategy in hand, you just might have a fighting chance. 5 Ways Amazing Content Boosts Visitor Retention Content is the lifeblood of your…
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How to Meet Your Next Client On Twitter

How to Meet Your Next Client On Twitter

Social Media
One of the biggest mistakes that people make when they send out tweets to the “Twitter universe” is not treating each message as though they were an individual tweet. Each tweet should be tweaked to speak to an ideal customer, aka customer avatar, that they want to reach, as opposed to a mass message sent out to anyone and everyone. This is the same kind of mistake that traditional marketers make. It's also why advertising on television or in magazines is nowhere near as effective as it is online. When people feel like you are lumping them in with anyone and everyone else in the world, and not talking to them, about them, and with them, they are going to tune your message out and it begin to actively ignore…
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Questions To Ponder When Writing For Social Media

Questions To Ponder When Writing For Social Media

Social Media
When writing copy for different platforms, it's important to take into consideration the culture of the social media network as well as your audience. Writing for Social Media The standards for email copy, website copy, and social media copy are different and there are things you should think about before you write the copy. Not only that, you don't want to put the same copy up everywhere. You want to be innovative and fresh on each platform that you place any content.   Here are some questions to consider BEFORE you write any content for social media.   1. What Platform Rules Exist? Each platform has its own rules that you should keep in mind before you create the copy for that medium. For example, Twitter language and abbreviations make sense…
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First Things First – Content Strategy Before Social Strategy

Blogging, Marketing Strategy
This is a guest post from Patricia Redsicker,  Principal at WordView Editing.  At the heart of social media is the desire that every consumer has to talk about something interesting, compelling and relevant and to share that information with his or her friends. The question marketers must ask themselves is: “What makes my brand so interesting that people will want to talk about it and share it with their friends?” (Even boring brands have something interesting to say!) You can’t succeed in social media if you don’t have something interesting to say. At this point in your social media experience, you (hopefully) understand that social media marketing is not just about having a Facebook page or a Twitter profile. Social media is the vehicle for communicating and distributing interesting stories…
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