How to Make a Black Friday Plan for Profit

How to Make a Black Friday Plan for Profit

Marketing Strategy
I'm curious, are you planning to offer any Black Friday/Small Business Saturday/Cyber Monday deals? If so, do you have a Black Friday plan? It's not too late! We all know people have come to expect these super deals, so why not put yourself out there to grab some moolah? Most of us think about buying and selling physical products for the Black Friday weekend. But who said service providers and purveyors of digital goods can't capitalize on the weekend flurry of sales?   How to Start Making a Black Friday Plan Here are a few ideas for offers you can put together. These ideas are specifically for those of us who sell services and digital products: Bundle some products together and stick a price tag on 'em. Record a bonus training…
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5 Ways To Prep Your Business For The Holiday Shopping Season

5 Ways To Prep Your Business For The Holiday Shopping Season

Tips and Tools
Happy Halloween 🎃 I'm only half joking! Now is the time to start planning your holiday promotions, if you haven't started already! Think it's too early? Nope! I've been drinking pumpkin spice creamer in my coffee for weeks now. And the big brands have already started planting seeds around holiday promotions. We all know it takes time to create marketing campaigns. Between figuring out what to sell, what to promote, getting enough inventory, and crafting social media campaigns, it takes months to really solidify a holiday marketing strategy. So first things first, what do you want to sell over the next 3+ months of the year? If you're not sure, set aside 60 minutes over the next 48 hours and figure it out. Next, grab a fresh notebook, or open…
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How to Include Unusual Holidays In Your Editorial Calendar

How to Include Unusual Holidays In Your Editorial Calendar

Branding, Marketing Strategy
Coming up with fresh content every day, all day can be an exhausting pain in the butt! Let me just get that out of the way now. It’s okay if you have made your brain sweat trying to repurpose and syndicate content. Of course, when you come up with a content idea, you can repurpose it in many ways. At the very least, one blog post can be repurposed into a video, infographic, graphic memes, and/or a series of social media posts. Sidebar: when I say repurpose, I mean transform content from its original type into another type. However, as a content creator for your business, you still need to some up with new ideas, ways to spin content, and most important, keep your audience interested and engaged! What makes…
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