Hashtags Guide: How to Create and Use Effective Hashtags

Hashtags Guide: How to Create and Use Effective Hashtags

Social Media
Whether you are creating a social strategy in-house, or working with an online marketing agency to develop an effective social media strategy, a substantial part of the strategy will revolve around content marketing. When sharing your content across social media channels, the goal is to get the right eyeballs on your content, get them to engage with you content, and lead those interested eyes to your own digital real estate. One way to narrow down the 2.77 billion users on social media, to reach a subset of this population interested in what you offer, is with the use of hashtags. Social media marketing cannot do without hashtags. When it comes to using hashtags to increase visibility for your social media posts, there is still a sizeable number of Internet users…
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How To Use Hashtags to Boost Your Online Presence

How To Use Hashtags to Boost Your Online Presence

Social Media
Have you ever wondered if you're using hashtags the right way? How to use hashtags to get more visibility for your social media posts? Are the hashtags you use helping or hurting your brand? I know people use hashtags all the time, and too many people simply over-hashtag their posts. You know, those tweets and Instagram posts that are just a bunch of hashtags. Or those infamous posts that have hashtags that are too long and make no sense. Ugh... We’re not going to even try to make sense of these crazy excessive hashtaggers (is that a word?). I’m talking to the companies using hashtags for business, to get in front of potential customers. There are ways you can use hashtags to increase your online presence and get found by people looking…
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Quick Tip: Stay In The Know With Paper.li

Quick Tip: Stay In The Know With Paper.li

Social Media
Do you publish a paper.li newspaper? If not, do you subscribe to someone else’s paper.li? If you’re scratching your head wondering what I’m talking about, a paper.li is a free service that basically takes links from the people you follow on social media and organizes the links into a virtual newspaper.  You can create your own paper.li based on a list, hashtag, a user, or a custom setting with advanced features.  Once you choose your source, you can name your paper and set it to generate daily or weekly and receive the latest editions via email. Just like a newspaper, there are sections for Headlines, Business, Arts & Entertainment, etc. and popular hashtags. So go ahead and create your own paper.li newspaper or subscribe to one you like. I’m sure…
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