How To Use Hashtags to Boost Your Online Presence

Have you ever wondered if you’re using hashtags the right way? How to use hashtags to get more visibility for your social media posts? Are the hashtags you use helping or hurting your brand?

I know people use hashtags all the time, and too many people simply over-hashtag their posts.

You know, those tweets and Instagram posts that are just a bunch of hashtags. Or those infamous posts that have hashtags that are too long and make no sense. Ugh…

We’re not going to even try to make sense of these crazy excessive hashtaggers (is that a word?).

I’m talking to the companies using hashtags for business, to get in front of potential customers. There are ways you can use hashtags to increase your online presence and get found by people looking for what you have to offer, whether it’s a social cause, a contest, or a product.

use hashtags to increase your online presenceDo you have a plan for using hashtags, or are you using them at random, with no way to measure their effectiveness?


Hashtags for Beginners

A hashtag is a word or phrase preceded by a hash or pound sign (#) and used to identify messages on a specific topic.

If you’re not familiar with hashtags, I found a couple of great posts will surely demystify this famous phrase with the # symbol. Check out these articles to learn what hashtags are, how they work, and what they’re for.


How To Use Hashtags To Increase Your Online Presence

It’s been proven that using hashtags will increase your visibility. But like all things social media related, you have to use a strategy to maximize the effectiveness of your hashtags. By using the right hashtags for your business, you can attract the right visitors to your posts and ultimately lead them to your website to take action!

This infographic from QuickSprout presents a great range of tips and tricks on how to use hashtags to increase your online presence, including

    • Twitter stats
    • Benefits and uses for hashtags
    • Tracking methods

Use these tips to strategically incorporate hashtags into your social media posts and boost your social media presence!


How to Use Hashtags to Increase Your Online Presence

Courtesy of: Quick Sprout

Miss Kemya

Leave me a comment and let me know how hashtags have you helped you with your online presence!


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Meet the Author

Miss Kemya is a Marketing Strategist and Social Media Manager at Marketing Sparkler, a boutique marketing firm that facilitates the growth of small businesses through offline and online marketing strategies. She provides both consulting and done for you services to brick-and-mortar businesses and digital brands alike.

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