Copy, Calls to Action, and 17 Things You Need to Test Regularly

Copy, Calls to Action, and 17 Things You Need to Test Regularly

Tips and Tools
The entire point of copywriting is to boost sales. Let's be honest here. Even if you write copy with the goal of getting more newsletter sign-ups, the entire point is still to boost sales. But, how do you know if what you're doing is working? You're writing, and hiring, and writing some more - but do you even know if all the work you're doing is paying off? The best way to know is to test, test, test. Here's a list of things you need to test regularly. Copy, Calls to Action, and 17 Things You Need to Test Regularly 1. Your Headlines How do you know a particular headline works over another? You conduct an A/B test. Make two slightly different headlines and send each headline to half your…
Read More
How to Write Million Dollar Headlines

How to Write Million Dollar Headlines

Blogging, Marketing Strategy
The right headline can draw in even the most disinterested reader, luring them in to read the rest of your sales pitch.  In the same way, a bad headline can totally turn off a reader who might be very interested in what you’re trying to sell. While it would be nice to have, there is no specific rule on how to write headlines. That’s because it depends on what your topic is, what the goal of your writing is, and several other factors. There are, however, some basic rules and guidelines that can help you get started. [Tweet "Having trouble writing hot headlines for your blog posts? Learn a few tricks here."] How to Write Headlines That Sell 1. Tell them what they’re getting If you have an interesting or…
Read More
Ten Do’s and Don’ts of Website Copywriting

Ten Do’s and Don’ts of Website Copywriting

Tips and Tools
There are a lot of things to know about effective copywriting. I am by no means and English teacher, nor is copywriting my forte. However, if you're a decent writer, you can learn how to become an even more effective writer by following a few copywriting rules, particularly as they pertain to selling online. Ten Do's and Don'ts of Website Copywriting  If you put this list near your desk before you write any copy, you'll improve your copy exponentially.   First, the Do's of Copywriting 1. Know Your Audience Are you sick to death of hearing this yet? I know I am! But alas, it's just the facts and it bears repeating. You must know your audience so well that you can create audience personas and write your copy directly to…
Read More