How to Keep Your Finger on the Pulse of Current Events with Twitter

How to Keep Your Finger on the Pulse of Current Events with Twitter

Social Media
How many times have you heard about uprisings and mass media news that were reported on Twitter first? I can tell you, there are alot of breaking news events that happen and are reported via Twitter first! More than politics... Do you remember the political uprising in Egypt several years ago? Twitter was a strong factor in the communication of that movement around the globe. Since then, there have been countless movements that originated on Twitter and caught on like wildfire! Given our current political climate, we ALL understand the power of Twitter. I'm not about to get all political on you, but no one can argue that the President of the US uses Twitter as his personal news outlet. So, whether or not you used Twitter before #45 took…
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How to Analyze Your Competition’s Social Media Efforts

How to Analyze Your Competition’s Social Media Efforts

Social Media
Is your business competitive? Your products and services, prices, sales, marketing, customer appreciation and special programs… are they competitive? Do you understand what the competition is doing enough to answer these questions? First things first, do you know who your competitors are? Can you list at least 5 local competitors? Real competitors, not big name brands that you can’t very well compete with. I’m referring to local or regional competitors similar in size, scope and the audience you serve. How to Analyze Your Competition’s Social Media Efforts One the best ways to give your own business a boost is to check out your competition. Your competition, even if your business is more popular, can give you a lot of insight to your audience and how you can improve to make…
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Don’t Go Broke Being The World’s Best Kept Secret

Don’t Go Broke Being The World’s Best Kept Secret

Branding, Marketing Strategy
If a tree falls in the woods and nobody hears it, does it make a sound? I don’t know! If you have a great product or offer a fantastic service and no one knows about it, does it make a difference? Hmmm... Do you see where I’m going with this? If you have a great product or offer a fantastic service and no one knows about it, it really doesn't matter how great it is. I implore you to get your message heard and get your product out there to your market.   Meet me at the intersection of You cannot hide behind your keyboard and expect the sales to magically appear. Sitting in front of a keyboard, or typing on your smartphone, does not constitute a marketing strategy. How many people…
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Can I Find Your Product In Anytown, USA?

Branding, Marketing Strategy
Have you noticed how certain shoe brands are sold exclusively in limited retail outlets? How about clothes, ever notice some brands can be found all over the place, and yet others are only found in major cities? Notice how you can’t just go into your local office supply store and purchase a $2,000 gold-cased Montblanc writing instrument? Ok, then you recognize that where you distribute your products/services is an important component of a branding strategy! Did you know your branding strategy should help define your distribution channels? It should be a guiding principle when determining exactly how you want to position your product or service in the marketplace. This applies to both products and services alike. Here’s a few examples: If the Price Point for your product or service is…
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