Five Steps You Can Take Today To Market Your Business

Marketing Strategy
How many times do you sit and look at your phone, or stare at a blank screen and say to yourself, “I need to get some more clients” or “I need to expand my network”? Or perhaps you could benefit from a kick-in-the-pants to jumpstart your marketing efforts? Yet you get stuck at the HOW – how you’re going to do these things, right now. I know there are plenty of entrepreneurs out there who get so BUSY being BUSY that they don’t stop to consider what they should be doing daily to grow their business. Are you one of them? If you’re stuck on what you can do today to market your business, don’t save this post for a rainy day. Use these tips today to light a fire…
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Social Media is the New Word of Mouth Marketing

Strategy
I come across many businesses that still rely almost exclusively on word of mouth marketing to drive their business growth, sans social media. I didn't realize just how many businesses still refuse to embrace social media! I’m not knocking these businesses, because that wouldn't be politically correct. However, I do subscribe to the “if you leave your marketing to chance you’re leaving your mortgage payments to chance” school of thought. Why? New crops of entrepreneurs and start-ups are being introduced to the world in droves. While word of mouth once worked as a great means to grow, we now have the use of technology to break down those geographic boundaries!  Your competition is just too great (and savvy) to ignore the potential of social media marketing. Remember when we used the Yellow Pages to…
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Why Use Social Media As A Marketing Tool?

Why Use Social Media As A Marketing Tool?

Strategy
I read an article this week that made my jaw drop! It talked about how 64% of small businesses don’t think social media is important. What?! If this is the case, this means these business aren’t incorporating social media into their marketing strategy. My only caveat: there was a small sampling of business owners, and stats can always be misconstrued. However, these stats are alarming, sample size and industry aside, so I was compelled to discuss. I could write a thesis on the value of social media but neither of us has time for that. I will give you some answers to help bridge the social media divide, from the perspective of a person who started a marketing career before the age of the internet and social media, back when we…
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