Why Use Social Media As A Marketing Tool?

Why Use Social Media As A Marketing Tool?

Strategy
I read an article this week that made my jaw drop! It talked about how 64% of small businesses don’t think social media is important. What?! If this is the case, this means these business aren’t incorporating social media into their marketing strategy. My only caveat: there was a small sampling of business owners, and stats can always be misconstrued. However, these stats are alarming, sample size and industry aside, so I was compelled to discuss. I could write a thesis on the value of social media but neither of us has time for that. I will give you some answers to help bridge the social media divide, from the perspective of a person who started a marketing career before the age of the internet and social media, back when we…
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I’m ALL IN, Are You?

I’m ALL IN, Are You?

Random Chats
Last week I participated in a fun Facebook group chat with the publisher of the new e-magazine Going Pro.  So we're chatting and our moderator/publisher Stephanie poses the question: What is possible when you really go ALL IN? Well, this got me to thinking, especially since this is a phrase I use quite often. The problem is, I don't know the answer...YET.   Have you ever truly gone ALL IN and put forth 99.99% effort to building the business of your dreams, even if only for a short period of time? How much "productive" time do you actually spend daily? I'm not talking about the half-a$$ busy work you do, I'm talking real strategy and execution of your ideas. Be honest: write that number down, and then throw it away! Two weeks ago…
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