How to Build an Email List of Subscribers (and Keep Them)

How to Build an Email List of Subscribers (and Keep Them)

Marketing Strategy
When you build an email list of subscribers, you can use this as a tool to generate sales. Many gurus describe mailing lists as the single most important tool available to digital marketers. They tout building a relationship this way, then you'll have an almost guaranteed market for your products – as long as they're good. [Tweet "How do you go about building a list of subscribers? And how do you keep them?"] The question is though, how do you build an email list of subscribers? Here are some basic steps that will set you on your way… How to Build an Email List of Subscribers (and Keep Them) To share this image on your site, please copy and paste the code below. </p><br /><br /><br /><br /><br /><br /><br…
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The 3 Phases of Growing Your Email List

The 3 Phases of Growing Your Email List

Marketing Strategy
How do you go from no e-mail list at all, to adding a few people here and there, to adding hundreds or thousands at a time? Here are the 3 phases of list-building as I see them, and some of the most effective list-building tactics in each stage… PHASE 1: Getting Started When you’re just starting out, I recommend reaching out to your sphere of influence and inviting them to receive your special newsletter or tips (whatever valuable free goody you offer on an ongoing basis). Here are some places to start: Stacks of business cards you’ve collected Contacts in Gmail (or whatever e-mail provider you have) People in your cell phone Facebook friends LinkedIn connections Send them an e-mail message to reconnect, inviting them to opt in to your…
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