Marketing Sparkler Ι

01Aug 2018 by Miss Kemya

5 Reasons Why You Should Use Facebook Ads Today

Your company needs more customers, so you are examining social media marketing options. Because you are smart and ready to invest more money for greater returns from your social media efforts! Word of mouth referrals and organic search will only get you so far. You're hearing everybody talk about how much business they're getting from Facebook, so you wanna take a look at Facebook ads. Ok, cool. After all, the number of Facebook users is no secret, which is why 93% of social media advertisers use Facebook ads. Facebook is one option that you do not want to overlook. With over 2 billion people on Facebook, the likelihood that your ideal customer is on Facebook is pretty high. No time to read the full post? Listen to it on the podcast…

24Jul 2018 by Miss Kemya

Are You Leveraging the Right Content to Grow Your Business

Marketing Strategy

Marketing your business with online content is the ultimate way to bring traffic to your website. You can use articles, newsletters, blog posts, social media updates, quizzes, FAQs and more to help bring traffic, but there are ways to do it so that you can grow your business the right way. Having a lot of followers isn’t indicative of success: earning money is. So, if you want to grow your business you have to know which content to leverage. And it all starts with a plan. [Tweet "Having a lot of followers is not indicative of success. Earning money is."] No time to read this entire post? No worries! Listen to it on the podcast. Content Is Still King Everything revolves around content. At this point, we are ALL…

29Jun 2018 by Miss Kemya

Why Small Businesses Should Work With Micro Influencers

Marketing Strategy

Influencer marketing is all the rage right now. It revolves around prominent social media figures shaping public opinion and steering trends across different niches and industries. Despite what some people think, this is not some passing fad that only corporate behemoths can explore. In fact, it represents the fastest growing customer acquisition channel of all, overshadowing the likes of paid search and email marketing. This is an incredible opportunity for small businesses to make strides towards their goals. They have a chance to establish lasting customer connections and break the curse of anonymity. And they do not even have to go out of their way to make it happen. Bridges Over Troubled Water For small businesses operating on a shoestring budget, there are quite a few daunting challenges looming over. First…

12Jun 2018 by Miss Kemya

5 Tips for Starting a Direct Mail Marketing Campaign

Marketing Strategy

In the Internet Age, it can become very easy to get trapped in our ways. When we use email marketing to advertise our services or products, marketing gets as easy as hitting "send." But you probably don't know one person who is waiting by their laptop or phone for their next marketing email. 5 Tips for Starting a Direct Mail Marketing Campaign One tried and true way that you can get the attention of your ideal consumer is through direct mail marketing. This article will give you five tips to help you start using direct mail marketing campaigns to reach your most valuable customers. Photo Credit Daria Nepriakhina Target Your Best Customers To do direct mail marketing well, you have to put most of your effort towards reaching your best…

25Apr 2018 by Miss Kemya

The Small Business Guide To Effective Content Creation

Marketing Strategy

Creating great content doesn’t come easily. It often takes people years and years to find their own content sweet spot. You know — that mythical place where you are actually creating content that’s aligned with your editorial calendar, not chasing your own tail to get sign off before a big launch date, or just generally weeping in the store cupboard over your lackluster blog visits. As a small business, you’ve got a lot of important things to do. You need to hire staff, pay taxes, go to meetings, grow your sales pipeline, and keep the wheels turning. So we’ve gone and put together some realistic, achievable, and actionable content strategy tips that have been proven to work for small, budding businesses like yours. Let’s dive in. No time to read…

08Apr 2018 by Miss Kemya

How to Use Local Meetups To Demonstrate Your Expertise

Local Marketing, Marketing Strategy

Does the thought of meeting new people in person feel retro? With so many virtual events and conversations taking place, getting up and getting dressed to out to meet people can feel odd. Aside from the occasional in-person conference, I have gotten away from attending local meetups and events, mainly because networking had become a spammy adventure, at least from my experience. However, there is tremendous value that comes from meeting people face to face, wouldn't you agree? After all, it can shorten the know-like-trust factor timeline when you are in front of a person, reading their body language and facial expressions over coffee or cocktails. No time to read the full post? Listen to it on the podcast! How to Use Local Meetups To Demonstrate Your Expertise As it…

13Mar 2018 by Miss Kemya

Top 6 Marketing Action Items for New Entrepreneurs Doing It Solo

Marketing Strategy

Are you a new or new-ish entrepreneur, looking to use online marketing to build an empire? Or at least eat and pay the bills on time? Have you identified your top marketing action items, or is social media pretty much it? I get the allure of social media. People who are winning at social media make it looks so easy, like anybody can do it. After all, social media is free marketing. If you could just figure out the secret to going viral and getting so much traffic that you crash your website. This is what many entrepreneurs believe and act upon, all in the name of marketing. And I hear this sentiment far too often. It's time to make an action-based marketing plan, and stop wishing for a viral miracle. …

09Jan 2018 by Miss Kemya

How to Include Unusual Holidays In Your Editorial Calendar

Branding, Marketing Strategy

Coming up with fresh content every day, all day can be an exhausting pain in the butt! Let me just get that out of the way now. It’s okay if you have made your brain sweat trying to repurpose and syndicate content. Of course, when you come up with a content idea, you can repurpose it in many ways. At the very least, one blog post can be repurposed into a video, infographic, graphic memes, and/or a series of social media posts. Sidebar: when I say repurpose, I mean transform content from its original type into another type. However, as a content creator for your business, you still need to some up with new ideas, ways to spin content, and most important, keep your audience interested and engaged! What makes…

Category: Marketing Strategy