22Apr 2019 by Miss Kemya
How to Define Your Ideal Client

How to Define Your Ideal Client

Marketing Strategy
If someone asked you to describe your ideal client, what would your description consist of, beyond the typical demographics like gender and age? Would your answer include additional demographic-type factors, such as: Educational level Annual income Family situation Geographic location Residence type Years of experience in their field Favorite magazines Their <insert your niche> idols Favorite places to shop for <insert your service here> If you've worked on identifying your ideal client, you will likely be able to answer at least some of the questions about the demo of your ideal client. Therefore, this article is NOT going to talk about answering these common target-client questions, for 2 reasons. First, you can research countless articles that will provide similar lists of criteria that you will use to define an ideal…
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03Apr 2019 by Miss Kemya
Increasing Traffic, Subscribers & Customers To Boost Your Bottom Line

Increasing Traffic, Subscribers & Customers To Boost Your Bottom Line

7 Day Challenge Business Planning to Rock Your Year, Marketing Strategy
We're all in business to make a profit. Making money is not a topic that's talked about ENOUGH with small business owners. After all, the spotlight is often shining on how many followers and likes you can get on social media. Or how many times you go LIVE on Facebook every week. All of this talk about social media follower counts is focused on ego-driven metrics. We need to shift the dialogue to focus on CONVERSIONS, which lead to the one thing your business needs to stay in business: INCOME. There is little reason to be in business if you are not generating an income. All of the altruistic energy in the world will not keep your refrigerator stocked and your lights on. So we're going to live in the…
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28Feb 2019 by Miss Kemya
How to Become the Local Go-To Expert In Your Industry

How to Become the Local Go-To Expert In Your Industry

Local Marketing, Marketing Strategy
A great way to promote your business is to position yourself as a local expert. Become a local expert in your field of expertise to boost your business in ways that you cannot imagine. It doesn't matter whether you have an online business or a brick and mortar business; being seen as a local go-to expert will strengthen your credibility and boost your profitability. No time to read the full post? Listen on the podcast: 5 Ways To Become A Local Expert In Your Industry Option 1: Start a Locally-Inspired Blog Create a blog that is focused on your local area within your niche. Be sure to include locally-focused keywords and talk directly to your local audience about your subject. You can use your local blog as your expert resource…
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22Feb 2019 by Miss Kemya
A Starter Guide to Making Money With Memberships

A Starter Guide to Making Money With Memberships

Marketing Strategy
Starting a membership site can be lucrative and fun. You get to nurture and support a community while enjoying profits for months or even years to come. If you’ve used other business models in the past, then you probably know that many models often create a feast or famine cycle. One month your profits may be high and you’re enjoying the good life. However, the very next month, you’re back to struggling just to pay the bills and keep the lights on. With a membership site, you can accurately guess what your monthly income will look like. This can help prevent the feast and famine cycle of infinite launches and the intense financial stress that can go with it. Not only do you have a monthly income, you also have…
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31Jan 2019 by Miss Kemya
How to Enhance Your Marketing Performance with Automation

How to Enhance Your Marketing Performance with Automation

Marketing Strategy
Online businesses often make the mistake of thinking that good marketing is only about great content — writing awesome social media posts, crafting long-form blog content and nailing those enticing emails. While all of these are great — and important — for engaging with customers, and generating leads in the first place, there’s a whole lot more to making a strong marketing strategy. How to Enhance Your Marketing Performance with Automation Automation plays a huge role in streamlining your marketing efforts. In a nutshell, marketing automation is software created to help with any marketing actions you have to carry out, by automating tasks that would normally have to be carried out manually. As a business owner or digital entrepreneur, you probably already use some of these tools to help you…
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21Dec 2018 by Miss Kemya
How to Use Facebook to Generate Ecommerce Leads

How to Use Facebook to Generate Ecommerce Leads

Marketing Strategy
Social media has become a critical tool for achieving success online. With Facebook alone being used by billions of people around the world, it would be hard to find a better platform for businesses to engage their audiences and find prospective customers. That’s why companies of all sizes are actively looking to hire one of the top social media agencies to help them get in on the action as well. That’s especially true for ecommerce sites that can use Facebook to direct thousands of hyper-targeted leads to their best offers. But while social media offers tremendous opportunities to sell online for e-commerce businesses, what strategies are the most effective? After all, paid advertising can drain your marketing budget quickly. So, you need to make sure that you’re doing everything you…
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17Dec 2018 by Miss Kemya
Finding a Professional Tone of Voice for Your Content Marketing

Finding a Professional Tone of Voice for Your Content Marketing

Marketing Strategy
Content marketing consists of creating a lot of different types of content, then promoting it on all your online real estate via many means such as social sharing, pay-per-click marketing, search engine optimization (SEO) and more. Content marketing is a really great way to get the word out about your products and services in a natural, organic way. But, it’s important to figure out what your point of view is so that you can create a coherent and professional tone of voice for your content marketing. No time to read the full post? Listen to it on the podcast: Finding a Content Marketing Tone of Voice Step 1: Figure Out Your Core Values What is it that you want to say to the world? What is it that you feel…
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07Dec 2018 by Miss Kemya
Your Inbound Marketing Leads Are Leaking Out. What Now?

Your Inbound Marketing Leads Are Leaking Out. What Now?

Marketing Strategy
So, you’ve built a killer website and done everything by the book to increase its visibility in the online world. You’re optimizing for relevant keywords, writing valuable content, and building links on authoritative sites. You’ve also invested in building a solid brand promotion strategy across multiple channels, from social networks to business directories. Still, your conversions are not satisfactory. What’s wrong? The answer is simple. Your Inbound Marketing Leads Are Leaking Out In other words, people are constantly visiting your site, but they leave it without sharing any contact information with you. But, don’t worry. There is a way to fix that. Leverage the Pages That Are Converting Best Not every page on your site is equally important. Some pages are converting better than the rest and, as such, they…
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