What in the world is a gravatar?! A gravatar is an image that appears beside your name when you comment on blog posts, web forums, etc. It’s a custom avatar that follows you all around the web.
Why should you care? Because those generic animated pics do not look professional! Your company and personal brand will appear far more polished when your pic appears with your username next to your post.
Why is a gravatar important, as it relates to your brand?
Your gravatar is a part of your brand identity. Just like your social media username, it will follow you all over the web. When you comment on articles/blog posts that have this feature enabled, your pic, or gravatar, will show up next to your comment.
I don’t know about you, but I like having my face next to my blog comments, and not those kooky animated pics. Don’t get me wrong, they’re cute, but those animated images do absolutely NOTHING for your business from a branding perspective.
If you have not created your gravatar, I’m about to add something to your to-do list: take 10 minutes, go to http://en.gravatar.com/ and set up an account to create your personal gravatar.
The best gravatar is a headshot photo, so please do not hide behind a logo. You’ll be glad you completed this simple marketing task for your business. A little effort goes a long way toward establishing your brand identity.
Ciao,
Miss Kemya
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[…] of business forums, work at home forums and others to meet new people and share ideas. You can add a link to your blog in the signature line so others can find […]
Good stuff! I wonder if it makes a difference in that I uploaded my gravatar in my WordPress profile vs. the site you mentioned…
Thanks Trelani! I know there are a couple ways to set it up via WordPress, and they connect to the gravatar.com site. Since I see your picture next to your comment, it looks like you’re set up correctly.
[…] things first, your gravatar needs to be set up with a picture of your human face and […]
Thank you for sharing such useful information. I am going to create a new account on gravatar.com
Excellent! Get rid of that lovely animated pic!