Every second of every day, millions of influencers post new video content either for fun or to get the word out about a new product they’ve discovered. Turn to any social media channel and you’ll encounter dozens upon dozens of video ads and promotions from companies all over the globe. Coming up with fresh video content ideas when you don’t have a big corporate budget can be challenging.
How Do You Come Up With Video Content Ideas?
Wyzowl recently released their Video Marketing Statistics 2023 report, where they surveyed 528 different marketing professionals and consumers about the state of video. Around 92% of marketers felt video brought them better return on investment (ROI).
However, you can spend a lot of time and money on video content without seeing a good ROI. Come up with fresh ideas that capture viewer interest and engage customers, while ensuring your videos are the highest quality possible. Here are a few tips to get you started.
7 Engaging Video Content Ideas for Entrepreneurs with Minimal Resources
1. Study the Competition
Look up videos your competitors released. Take notes on the subject, how the lighting looks and any other elements you notice. What overlays do the videos have? Is there music in place of speaking? What are the intros and transitions for the video?
Once you have an idea of what your competitors have done, it’s much easier to come up with a fresh idea that hasn’t been created yet.
2. Focus on Quality Over Quantity
Improving the quality of your videos makes them stand out and seem more professional. Take courses on what camera settings to use. Understand cameras don’t add as much contrast as the human eye. The screen can look flat and boring if you don’t seek out unique compositions and pay attention to lighting and other elements.
3. Search YouTube
Another way you can come up with video content ideas is by browsing around YouTube. Don’t just stick to your industry, but view videos by all types of creators. You’ll come up with some thoughts on what’s fun and get a feel for the personality of different influencers.
What is your business’ personality? How can you showcase it in your videos?
Video content idea: What is your business’ personality? How can you showcase it in your videos? Click To Tweet4. Get Word-of-Mouth Buzz Going
No matter how good your video content ideas might be, if no one sees them, they won’t gain much traction. If your business has a limited budget, you can help videos go viral by asking your loyal customers to share your content with their own social media circles.
You can also segment your audience and advertise on Facebook to a very narrow local niche. When you don’t have a lot of money to throw at marketing, how well every penny performs makes a difference.
5. Be Authentic
Around 86% of consumers feel authenticity is the most important factor in truly connecting to a brand. While people want to support companies with the same values and beliefs as them, they also prefer a business that is honest about what they stand for.
One example of being inauthentic would be a brand that really doesn’t care about the environment or their impact on it. They do a number of things that have a negative impact on the wildlife around them. Yet, they try to greenwash their activities by saying they recycle paper. They aren’t being exactly dishonest, but they are only sharing one small portion of what they do and trying to make it sound better than it is.
6. Get Customers Involved
Customer testimonial videos may be one of the most powerful forms of advertising you can secure. Approach your top clients and ask if they’d be willing to record a short segment talking about why they love your product or service.
You can implement a few standards, such as asking them to record in natural sunlight in front of a solid-colored wall. You can then edit the clips and create a promotional video singing your brand’s praises.
You’ve likely enjoyed case studies when considering whether to buy from other companies. What are your greatest success stories with your customers? Tell them via video, including visuals to showcase growth in a client’s business or other crucial elements.
Video content idea: Approach your top clients and ask if they’d be willing to record a short segment talking about why they love your product or service. Click To Tweet7. Use Animation
Do you have someone in your company with animation skills? Use their expertise to create video content ideas showcasing animated characters. You won’t have to hire an actor to record the footage. Most of the work is done on the computer.
If you don’t have anyone on staff who can create a short animated film, contact your closest community college and see if they have any design students who might want an internship and some practice creating short, animated films.
Think Outside the Box
When coming up with video content ideas, think outside the box. Team up with influencers and brainstorm ideas. Talk to your employees about videos they’ve seen and what they think might work for your brand.
Consider all ideas you come up with, narrow down the options and then track results. Over time, you’ll have enough engaging video content ideas to begin growing your following.
Ciao,
Miss Kemya
