For coaches and consultants in nearly any field, product creation is the best way to reach a wider audience, grow your brand, and earn more profits. So why aren’t more coaches and consultants adopting the product creation strategy? Like you, they’re stuck in the process, unsure of the steps to take to create a great product.
4 Easy Steps to Create and Sell Your First Product
Step 1: Identify a Need
As a professional, you likely already have great insight into the wants and needs of your ideal client. You chat with her on Facebook, answer her email questions, respond to the comments she leaves on your blog, and even work with her one-on-one.
What is it she needs the most help with right now? This is the product you should be creating, because you already know you have a built-in audience.
Step 2: Gather Your Documentation
If you’ve been working one-on-one with clients for more than a few weeks, chances are you already have all of the answers required—all you have to do it organize it. Some places to look for content you can repurpose include:
- Your blog
- Your emails (and autoresponder)
- Your client calls
- Your social media accounts
- Your YouTube channel
- Your personal checklists and worksheets
All of these things (and many more) can be edited and organized into a comprehensive product that solves a real challenge, and you can do it in less time than you might think. After all, you already have the bulk of the work done!
Step 3: Create the Solution
Now that you have your content, it’s time to put it together in a way that will make sense to your audience. Will you…
Write a Kindle book? This is a great option for solving a very focused, single problem. Even better, Kindle books offer a fabulous opportunity to reach a wider audience.
Create a membership site? For a comprehensive, step-by-step course, you can’t beat the flexibility of a membership site.
Offer a group coaching program? Add personal time with you to your membership site and you’ve got an instant group coaching program. Not only that but you’ve dramatically upped the value (and cost) as well.
Create a digital product? This could be something as simple as a cheatsheet, or more substantial, like a paid workbook. Your choice will depend largely on the scope of the solution. Is it a simple answer that can be explained in a few pages or is it a complex issue that requires several weeks of work?
Step 4: Deliver the Solution
Delivering the solution is another point where you might get stuck. After all, many people consider themselves “non-techie” and thus don’t know how to cobble together the systems needed to deliver a membership, coaching program, digital product etc. You don’t have to get stuck! Meet Stan, your all-in-one store that includes all of the tools you need to run your virtual business.
Watch as I upload a digital product and make it available for sale in five minutes, with payment processing included. And the best part? There is no website coding required!
If you missed my full-scale review of Stan store 🤔 you can read Stan: One Stop Shop To Simplify Your Virtual Business here.
Creating a product doesn’t have to be difficult or time-consuming. Sure, you can design a massive, all-inclusive course if you like, but when you’re just getting started, that’s a daunting prospect. Instead, work with what you already have and you’ll have your first product up and selling in no time. Use a tool like a Stan store to deliver your product, and you can begin selling today!