What Is Content and Why Do We Need To Market It?
When you hear marketers talk about "content" and "content marketing," what does it mean to you? If you’re like most people, you may think content refers your blog and website, maybe your email marketing. You may think that content marketing means sharing your blog or website, or perhaps it includes some SEO tactics. For many people, marketing professionals included, this is pretty much it. Except your blog and your email marketing is only the tip of the iceberg. We hear so much about content marketing. You may be just as bored as I am with all the content marketing clichés that have been beat to death on so many marketing blogs over the past couple years. "Content is king." "Content marketing is dead." "Content rules the world. " ... blah blah blah.…