The Value of Testimonials: Go Beyond “Great Job”
When you’re shopping, do you read customer testimonials? Do you look at those star ratings to help you decide whether or not you buy something? Sure you do! I think we can agree that we all use customer reviews of products and services on a regular basis. Testimonials on site like Yelp and Amazon play a huge role in how we perceive a product don’t they? These recommendations, good or bad, factor into our daily purchasing decisions. So with that being said… Are you collecting testimonials as a natural part of your marketing efforts? You want to collect testimonials to add the end-user experience to your sales and marketing collateral. These reviews, if they’re written in a specific way, will support your existing marketing efforts because they will prove why…