The Super Bowl Is My Billion Dollar Event Marketing Tutor

The Super Bowl Is My Billion Dollar Event Marketing Tutor

Marketing Strategy, Strategy
We’re all familiar with the marketing machine that is the Super Bowl. Have you ever considered taking a page out of the big Super Bowl marketing playbook, scaling it back, and adapting it to your own event marketing practices? These companies spend billions of dollars for agencies to create and execute all these clever ideas. All these ideas are part of their overall event marketing strategy. Remember, the Super Bowl, for all the hype, is still a sporting event. It’s more than worth the evening spent watching the Super Bowl to get a billion dollar tutorial in marketing and advertising, wouldn’t you agree? I found a couple great articles that talk about Super Bowl marketing and advertising, and they give insight into the evolution of big brand ad budgets, as well as…
Read More