Creating the Perfect Website For Your Small Business

Creating the Perfect Website For Your Small Business

Marketing Strategy
When you have a small business to run, one of the major things that you are going to need to think about is, of course, the marketing. And one of the primary components of your marketing, in most cases, is going to be the website. Your website is an important part of your online presence. It is one of the primary means of ensuring that your business will be seen and heard. A well-functioning website helps to ensure your business grows in the way you want it to. By ensuring that you are creating the perfect website, you should find that you can generate a much brighter future for your business in no time. In this article, we’ll look at how you might do that, and what it might entail…
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8 Web Design Tips To Improve Customer Dwell Time On Your Website

8 Web Design Tips To Improve Customer Dwell Time On Your Website

Tips and Tools
Dwell time, otherwise known as the length of time a user spends on your website before going back again on the search results to look for something else ‒ is a crucial user experience metric. It gives you an idea of whether or not users find your content useful, and if it meets their needs. According to a study by Search Engine Land, the average dwell time for sites that rank on the top 10 of Google search is as high as 3 minutes and 10 seconds.   8 Web Design Tips To Improve Customer Dwell Time On Your Website But the question is, how do you retain users once they visit your site? Use these eight design tips to encourage visitors to stay on your site longer.   1.…
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Key SEO Activities You Should Automate (with Recommended Tools)

Key SEO Activities You Should Automate (with Recommended Tools)

SEO
Who doesn’t want to show up on the first page of Google? After all, when the average person is looking for a solution to their problem, they will typically perform a search and click on the top results that appear on the first page. Therefore, many businesses invest an extraordinary amount of time and money into reaching one of the top coveted positions on the Search Engine Results Pages (SERPs) for their desired keywords. Earning yourself a prominent place in the SERPs requires lots of hard work. You need to plan your every step strategically, as well as constantly keep pace with the industry changes and monitor your site’s performance. And, no matter how knowledgeable and experienced you are, doing SEO manually may be overwhelming for you. Fortunately, there are…
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50 Features Your Small Business Website Must Consider Having [Infographic]

50 Features Your Small Business Website Must Consider Having [Infographic]

Marketing Strategy
In this dynamically evolving digital marketplace, nothing is more important than to enhance your online visibility. Your online presence should attract your ideal target audience demographic. You need to stay two steps ahead of your competition, especially when it is selling similar products or services. And this starts with the right website. 50 Features Your Small Business Website Must Consider Having A majority of businesses invest heavily in digital marketing. They focus primarily on social media campaigns, content marketing strategies, etc. Search engine optimization is also a popular online marketing tool that helps boost your search engine rankings on Google, Bing, etc. However, what most businesses seem to undermine or neglect is the power of combining effective and efficient lead generation techniques to quickly convert their potential customers into sales leads.…
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