Small Business? Get Your Marketing On—The Organic Way
When you first opened your gluten-free bakery or novelty-only bookstore, your first objective probably wasn’t to rank high on Google searches—and we don’t blame you. Most small businesses spend 1% of their sales on marketing, which makes a lot of sense. Getting stocked up on flour or building up your book collection comes before the flyers or grand opening. The only problem? Your new Saturday morning coffee shop regular won’t become your Saturday morning regular until they hear of your business first. Get Visibility For Your Business, First Traditionally, there are two ways to get your name out there: Organic marketing (sometimes called inbound marketing), and Paid marketing, or pay-per-click (PPC). The two work best in tandem, but they accomplish very different goals—and one costs a whole lot more than…