Anatomy of a Landing Page: How to Improve Your Conversion Rates with Three Simple Changes

Anatomy of a Landing Page: How to Improve Your Conversion Rates with Three Simple Changes

Tips and Tools
Your readers have short attention spans. I’m sure that’s no big surprise to you. In fact, you probably browse the Internet at light speed, too, scanning titles and subheads, skipping to the bottoms of sales pages, and fast-forwarding through videos just so you can get to the next thing. The same is true for your readers, and if you want to capture their attention long enough to entice them to opt-in to your mailing list, then you have to keep that in mind. Anatomy of a Landing Page: How to Improve Your Conversion Rates with Three Simple Changes A Tip From Newspaper Publishers Have you ever noticed that everything you need to know about a news story is in the first paragraph? Journalists are trained to answer all the questions—who,…
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