Becoming Best Friends with Google’s BERT

Becoming Best Friends with Google’s BERT

SEO
.Digital marketing efforts in the modern age rely on a fair few areas. At one time, a basic web page might have been enough once. The competitive market we now face online means we should all be focusing on social media, programmatic advertising, and, as we’ll be discussing here, SEO. As anyone who’s completed a real-life or online masters in marketing analytics should already know, search engine optimization is a cornerstone of all digital efforts. This, more than advertising efforts, will also result in increased interest, organic customers, and a great deal more traffic across digital platforms. The trouble is that SEO in itself is changing fast. Never has that been more the case than with Google’s latest BERT update. Despite the seemingly harmless acronym, BERT has already led to…
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