Building A Brand: Why A Single Concept May Be All You Need

Building A Brand: Why A Single Concept May Be All You Need

Branding
It’s an entrepreneur’s dream: coming up with a single idea and hitting on an entire business. But once you have the idea, how do you bring it to fruition? What’s more, how do you make people understand your vision enough to be successful? Ideas versus Brands Anyone can have an idea, the difference of a branded one is work and thought. An idea can be some mundane item that people need, whereas a brand is that item combined with the story and feeling behind it. Beyond the function of whatever your idea is, your finished offering should be branded. This means you need to brainstorm about what you want your brand to be and what it should look like as the umbrella over your idea. Your brand should be a…
Read More