Digital marketing has been the go-to strategy for many companies for years now. But despite all the promises, it still hasn’t dislodged more traditional modes of communicating with customers. Whether SEO agencies like it or not, people still want to interact with real flesh-and-blood humans. And that is unlikely to change any time soon.
Offline marketing methods are more powerful than most companies realize. While digital marketing allows you to communicate important messages, there’s no substitute for in-person interactions. When you speak to somebody in real life, you deliver much more information than you can through a banner ad or even a video. They’re able to get the measure of you, size you up, and then figure out whether it is worth buying from you. If you’re a confident, approachable person, you should not let those qualities go to waste. Often they are much more valuable than even the best online advertising tools.
If you’re sick of digital marketing and looking for something new, you’re in the right place. In this post, we’re going to take a look at some of the tools that allow you to sell face-to-face.
Forget Digital Marketing: Face-To-Face Interactions Are Far More Potent
Offer A Product Showcase
Online marketing is typically quite pushy. The idea is to use every trick in the book to get customers to part with their cash. The reason for taking this approach is pretty easy to understand: if customers don’t like what you sell, they can just click away.
The same is not valid, however, in face-to-face interactions. Customers don’t want to feel pressured into buying something and then have to run away. Instead, they want salespeople to make the case subtly, get them interested in the product, and then encourage them to make the decision themselves.
In other words, people need to feel as if they are the ones making the choice. All you’re doing is coaching them so that they move in the right direction.
Offering a product showcase, therefore, is a great strategy to break the ice and start a conversation with your target audience. Product showcases aren’t necessarily sales pitches. Instead, you’re just showing customers the benefits that you bring and allowing them to explore them in their own right.
“Creating awareness” is the digital marketing analogy you should have in your mind. You’re allowing customers to get a feel for why they should check out your products and services in the hope that they will come back later to buy.
Take Part In A Trade Show
Trade shows are the quintessential face-to-face method of advertising and building a brand. You and a bunch of other companies all descend on an exhibition center, set up your trade show displays, and then provide entertainment to guests.
Trade shows are typically a more potent way to get your message out there than selling at a market stall. The organizers of the event expend a lot of energy, making sure that guests are the type of people who will be interested in the products on offer. For that reason, you often find that conversion rates are much higher at trade shows and exhibitions than at other venues.
Taking part in a trade show is relatively simple these days. Third-party companies can take care of all the logistics, the design of the stall, and setting it up. All you need to do is field customer reps and salespeople to make the most of the opportunity.
Create An Experiential Marketing Campaign
Experiential marketing campaigns are all the rage right now. The idea is to give the customer a pleasant experience that encourages them to purchase the full product.
Makeup companies, for instance, will often provide customers with free sessions, showing them how good they can look if they try their products. Food brands, likewise, usually prepare sample bites or buffets, allowing customers to try their products and get a sense of what they’re like.
Experiential marketing tools are powerful because they show customers what they can expect ahead of time. It removes any doubt from their mind and introduces them to the value they get directly. They’re then in a much better position to judge whether they should buy or not.
Face-to-face interactions, therefore, take some of the mystery out of the sales process. Customers get a better sense of the quality of the services that they’re going to receive. And competent enterprises get an opportunity to show people that they are a cut above the rest. Intelligent firms, therefore, use in-person interactions to confirm that they offer tremendous value to their target audience.