If you feel as though your marketing strategy just isn’t working, there is probably a specific issue that you’re having. Is it that you aren’t generating enough leads? Is it that no one seems to be taking to you on social media? Maybe the ROI is lower than what you expected for all of your marketing investments? Whatever the case may be, it’s a good idea to try to pinpoint the real marketing issue you’re having. Once the culprit is identified, you can fix that particular piece of your marketing puzzle.
If you’re not sure where to start, here are a few of the most common marketing problems I see. Take a look below to see if any of these scenarios apply.
5 Common Marketing Problems, and What To Do To Fix Them
You Haven’t Gotten Any New Leads
One of the main purposes of using a marketing strategy is to try and increase your reach, and to also secure organic traffic as much as possible. If you know that clients are not finding you organically then there’s a chance that your lead generation strategy could use some tweaking. Now is the time for you to re-evaluate how you are trying to attract clients, so that you can make the most out of your strategy in general. If you want to get some new clients then a company like SunCity Advising SEO experts can help you with your site rankings so that you can be found via organic search.
You Are Losing Customers
If your existing customers are leaving you, then this could mean that there is a disconnect between your client expectations and your overall delivery. If they would rather change brands than buy through your company, this is a bad sign and indicative of other issues. There could be a few reasons for this. Of course, it could be a problem with the product itself. Or perhaps your customer experience could use an overhaul.
However, there could be a marketing challenge here as well. Many businesses fail to realize that customer retention, referral programs and loyalty programs are all a part of the marketing puzzle. Losing customers may be a sign that your marketing efforts are not strong enough, or that your marketing efforts have not evolved enough over time. If this is the case, it’s time to audit your customer retention processes to ensure you retain as many customers as possible.
There’s No Interaction On Your Social Media Posts
If you have a problem that needs solving and you come up with a product, then there’s a chance that a certain percentage of people will have questions. In this age of digital marketing, the most popular place for customers to ask questions is social media.
With this said, it is incumbent upon every business to maintain an engaged presence on social media. This means answering questions and responding to feedback from customers in a timely manner. If you have absolutely no interaction on social media or your platforms, then it is likely that your social media strategy needs a review. This could mean anything from the content posted, to the captions, images and hashtags used. It’s not that the platforms aren’t working for you, but it is that you are not connecting with your audience.
You’re Investing More Than You’re Making
For every marketing strategy you implement, there is an expected ROI which should cover your investment and then bring you into profit. If you feel as though all you are doing is investing money but not seeing any profit from it, then this could mean that your entire strategy needs some re-evaluation.
For example, are you setting the right objectives? Targeting the right audience on the right platforms? What are the metrics being used to determine the effectiveness of your marketing campaigns? Are the results expected realistic, given the budget, time frame, and other parameters? When you take a look at your strategy, take a look at all of the parts of the strategy, not just the money being spent.
Your Plan Isn’t Evolving
It’s not expected that you use the same marketing campaigns over a very long period of time. As your company grows, it is vital that your marketing strategy changes with it. For example, if you are using the same marketing plan that you were using three years ago and it’s not working, it’s clearly time for a change.
Just because you have developed a great marketing plan doesn’t mean it will continue to be effective forever. Customer expectations change and markets change on a rolling basis. As such, the growth of your company is predicated on understanding your niche, marketing trends, and meeting customers’ needs. If your marketing plan is not updated, the evolution of your business may be at stake. If your company is not growing as you would you like, it may be a sign to take a deep dive into your marketing planning process to proactively take your business to the next level.