Are Networking Mixers A Waste Of Time?

Networking
Before you get all defensive, I know plenty of people swear by the networking mixer as a great way to cast a wide net and meet a bunch of potential clients. As a general rule I don’t attend these types of events unless I have a purpose. Mingling by itself is not a purpose; I mean a defined (often quantifiable) objective. What prompted this post? I recently attended the worst networking mixer ever! I mean poor sound quality, multiple presenters just pitched and offered nothing of value, no traffic flow or structure within a huge lounge space, and… the attendees didn’t actually network. I went to meet a friend (and future client), and we both wanted to learn more about the hosting organization. My friend and I actually had a…
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Networking: The Conversation Just Started

Networking: The Conversation Just Started

Networking
If you are a current (or aspiring) business owner or self-employed by any means, you already know you can only eat if you make sales. With that being said, what are you doing to keep yourself fed? When you’re out attending events, traveling and otherwise  “networking”, what do you do when you get home? Networking is only useful if you FOLLOW UP to build the relationship and actually make a sale/gain a referral/gain a resource to grow your business. Thus we have today’s quick tip: don’t waste time networking if you’re not going to follow-up on the contacts you make. Attending networking events costs money, time and resources, so why not take the initiative to follow-up with interesting people you meet? Note: do not become a spammy salesperson. You can plan to…
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