As any entrepreneur can tell you, there are always outstanding tasks that can easily take control of your day: last-minute meetings, unexpected phone calls, tech nightmares, places to go, blog posts to schedule, etc.
Unfortunately, many biz owners never actually schedule time to work on their own business, always working on client projects or participating in activities that just don’t fall into the productive category.
With this in mind, and having to ‘fess up to my own challenges for the first quarter, I figured I’d share my top 5 tips to freshen up your business and get back on track:
Review your networking activities for the quarter. Where did you go, who did you talk to, how did you benefit? Did you walk away with business cards, flyers, miscellaneous notes, souvenirs, etc. that you stuck in a pile to deal with later? Well, later is here, so deal with it! While you’re at it, organize your networking efforts for the next two quarters, then proceed to …
Organize your contacts. Business cards, sticky notes, napkin scribbles, etc. – did you enter them into a practical CRM tool? If not, schedule 1 hour (or 2 if you’re way behind) and enter all your contacts into your CRM tool of choice. Extra tip: put a comment with each contact – where you met, what you talked about, follow-up needed, etc. – you’ll thank me later. Then schedule those follow-ups.
Revisit your immediate target client list. Who do you want as a client? Make a list, research the company, connect with them via social media, and make a plan of action for actually winning each client. Don’t know your targets? Think about your mission, your experience, and your contacts. Which firms can you think of that may fit your set of criteria and you can get access to a decision maker? Don’t be timid, utilize your network! It’s time for some action!
Update your social media profiles. You keep your profiles updated right? Of course you do. However, you still need to spot check to make sure your Facebook, Twitter, LinkedIn, Blog, SlideShare, Digg, etc. profiles are CONSISTENT and up to date. Post a new bio, profile pic, or update – then brag about it.
Revisit your business objectives. Are you still on track to meet your goals for the year? If not, you have a decision to make: change your actions or change your goals. If you haven’t defined your objectives… well that’s another post for another day. But you can always call me to discuss.
So there you have it, simple methods you can use to get organized on a quarterly basis, just in case you wake up with the “omg my business is a mess” blues.
I know you have an additional tip or 2 to share, so go ahead and leave a comment. I’d love to hear what works for you. It just might work for the rest of us!
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