Many small-business owners want to stay ahead of the marketing game and discover what is trending in the new year. Knowing what will come next is vital since it helps companies gain a competitive edge while staying relevant to audience preferences. One thing people should pay special attention to is video trends in 2024.

Video is highly engaging and one of the most preferable types of content that audiences consume. However, video marketing has changed over the years. You must understand which marketing videos are trending to engage and attract potential customers.

Why Small Businesses Need Video Marketing in 2024

Video marketing will be pivotal for small businesses in 2024. The digital video advertising market is anticipated to reach $191 billion next year, which shows the amount of investments that companies are making. Many marketers realize video’s crucial role in their strategies and plan to incorporate it in the coming years.

Research also shows that videos will make up 82% of internet traffic by 2025, while video streaming will account for 91% of global internet traffic. Adopting video marketing in the future will be critical for small businesses to sustain growth. While it may yield benefits like increased sales, it also helps you build a stronger brand.

Audiences use video to connect with brands on an emotional level, helping them understand the purpose behind them. Plus, with video content enabling more interactivity today, businesses can engage with their audience and stand out more in a crowded market.

Given these insights, it is evident that video is here to stay and an essential piece of a modern marketing strategy. Small-business owners should consider incorporating video content into their marketing efforts. That way, they can capitalize on this growing medium and impactfully build connections.

5 Video Trends Every Small-Business Owner Should Pay Attention To In 2024

1. Livestreaming

Livestreaming will be one of the video trends in 2024 to follow. This is emerging as a key video marketing trend, largely due to its capability for real-time audience engagement. Livestreaming allows small businesses to show off the real side of it. It offers an authentic way to connect with customers and create a sense of community and transparency.

To use livestreaming successfully, create a plan for audience engagement. First, you must prepare your content by highlighting key talking points and interactive segments. The goal is to maintain viewership, so it helps to incorporate Q&A sessions or live challenges. Planning prevents awkward pauses and ensures the livestream is enjoyable for everyone.

When livestreaming, you should prepare your content by highlighting key talking points and interactive segments. Planning prevents awkward pauses and ensures the livestream is enjoyable for everyone. Click To Tweet

2. Short Videos

Short-form will be a major video trend in 2024 because of how effective they are in marketing and user engagement. This type of content is typically packed with high-value information, entertainment and relatability. Because attention spans are so short today, users love short videos for these various reasons. They generate 22% higher engagement than regular videos.

That’s why platforms like TikTok have billions of active users each month. Over half of them use TikTok to learn more about brands and their products through the app. Additionally, two-thirds are likely to purchase an item while on the platform.

When using short-form videos for your small business, ensure your content is fun, creative, authentic and engaging. Use trending challenges or create unique ones to build attention while maintaining your brand’s personality. You could also leverage influencers since they have a dedicated following and can expand your brand’s reach. Implementing these strategies will allow you to increase engagement and eventually convert potential buyers.

3. Vlogging

Vlogging is gaining momentum in 2024 for various reasons. For one, small businesses use it to educate their audience. Consumers who want to learn about a product or company take time to research platforms like YouTube or Facebook. Vlogging is an exceptional way to share your brand’s story and create authentic connections. Plus, vlogs are easy to develop in-house, saving time and money.

If you create vlogs for your business, ensure you are being as real as possible. People who watch vlogs prefer content that is unscripted and relatable. They pay no mind to imperfect lighting and prefer brands to look raw and in the moment.

Audiences are also drawn to companies that share personal stories or struggles. This creates a deeper connection because their target audience can relate, making them seem more genuine. This establishes trust with a brand, helping you gain more customers.

If you create vlogs for your business, ensure you are being as real as possible. People who watch vlogs prefer content that is unscripted and relatable. Click To Tweet

4. User-Generated Content

User-generated content (UGC) is what your audience creates about your brand, allowing them to become a part of your story. It’s a great way to build a community of like-minded people because they share the same struggles. When someone shares a video of their success story, other potential customers may feel compelled to purchase your product or service.

That is part of the reason UGC content will become a significant video trend in 2024. Audiences love to hear from real users who’ve experienced a company’s offerings. They want to hear about the highs and lows of a brand’s product or service. Thus, sharing videos about your business helps you appear more authentic and generates consumer trust and interest. Also, 53% of shoppers say UGC builds their confidence in purchasing decisions.

5. Interactive Video

Interactive video is content that users can physically engage with online. These videos turn viewers from passive observers to active participants by incorporating elements like clickable hotspots, quizzes and polls. This content enables people to make choices that influence the content’s direction.

Interactive video is becoming a popular form of content because it aligns with the increasing demand for personalized experiences. Plus, it allows small businesses to gather data about their viewers and gain helpful insights into their preferences for the content they enjoy.

One example is Honda’s video titled “The Other Side.” The video creatively demonstrates the dual character of a Honda car where viewers can switch storylines by pressing a key. They can experience the life of a family man by day and chase after art thieves by night. This approach gives people insight into how versatile these vehicles can be, showing they’re perfect for families or those who are into sports cars.

Interactive video is becoming a popular form of content because it aligns with the increasing demand for personalized experiences. Click To Tweet

Embracing Video Trends in 2024

As 2024 unfolds, video trends like livestreaming and short-form will take over the marketing landscape. They offer unique ways to engage, tell stories and build authentic connections.

Small businesses must adapt to these trends by embracing innovation and creativity. Implement video marketing to captivate your audience and watch your company soar to new heights.

Ciao,
Miss Kemya