The Difference Between Long Tail Keywords and Short Tail Keywords

The Difference Between Long Tail Keywords and Short Tail Keywords

Blogging
What do tails have to do with blogging? As it turns out, quite a bit!  Long tail keywords, an important buzzword in marketing that many non-marketing people don’t understand. The term “Long Tail” was initially coined in 2004 by Chris Anderson in an article in Wired magazine.  It was initially used to describe the niche business strategy that is used by companies like Amazon.   So, what's the difference between short tail keywords and long tail keywords? Short tail keywords are anywhere from one to three words, and they target a mass audience. Long tail keywords are anywhere from three to five words or more, that target a specific search criteria. A person that performs a long tail keyword search is looking for a very specific item. If you use a long tail keyword…
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