Everyone is not a target market strategy.
If someone asked you to describe your ideal client, what would your description consist of, beyond the typical demographics?
What do they do during the course of the day – where do they eat lunch, where do they buy groceries? Where are they going to find your product or service? Are they talking about your industry, are they seeking information about your products and services to make an informed buying decision?
Better yet, are you meeting them where they are to actively engage in the conversation, provide insight, and brand yourself as the authority?
A PR guru once told me, you should know your ideal client so well that you could write a page in his/her diary. What?! She blew my mind, but I never looked at “target marketing” quite the same way since.
If you can clearly define your ideal client, finding them online or offline won’t nearly be as cumbersome than if you cast a wide “every man, woman, and child” fishing line approach to finding your customer.
Action item: Take 20 minutes and see if you can develop a profile of your ideal client. Then compare this profile to your marketing activity. Do they match?
About the Series
Alphabet Soup for Entrepreneurs is a new weekly series, designed to be a power shot of info you can use for your business today. The topics range from often overlooked marketing basics to leadership, with everything from social media to strategic planning to good ol’ common sense mixed in.
It’s a must-follow series for every entrepreneur (existing or aspiring) committed to substantial and sustainable growth!