3 Keys to Website Conversions That Are Often Overlooked

3 Keys to Website Conversions That Are Often Overlooked

Website Design
Your business needs digital marketing, there are no two ways about that fact. Even the smallest business cannot realistically compete with anyone these days without a digital presence. This is true even if it is just to provide information to your customers about where you are, and what times you are open. People expect information at the touch of a screen. If people are coming to you, then they expect Google maps to know where you are. If they want to phone you, they should be able to pull your number up instantly. Even in a basic traditional business sense, getting this information out there takes local search engine optimization (SEO). There are countless great Digital Marketing Case Studies that will prove to you that a combination of SEO and…
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What Does A Great Business Website Need In 2020?

What Does A Great Business Website Need In 2020?

Website Design
2020 is almost upon us, so this means you’re going to want to plan for any changes you’ll be making in the new year in order to improve your business. One thing you’re going to need is a website fit for the coming year. Things change all the time in the online world of business, and you need to keep up if you’re going to get the results that you want. Let's talk about what a great business website needs in 2020. What Does A Great Business Website Need In 2020 A Responsive Website Design This is something you should already have, but even if you have a responsive design, it may need improving further for 2020. At present, over half of internet traffic comes from mobile devices. This means…
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A Simple Guide to Building A Successful Business Website in 2020

A Simple Guide to Building A Successful Business Website in 2020

Website Design
If you want to build a successful business website in the coming year and ensure you get the results you want, then this simple guide will help you. Things change fairly regularly in the complex world of online marketing and virtual business. But that doesn’t mean you can’t figure out the key website elements you to get incredible results for your own business. Read on to learn more! A Simple Guide to Building A Successful Business Website in 2020   Make Sure You Have A Good Domain Name Your domain name is the entry point to your site, and it must make a good impression. It also has to have good usability, so it should be easy to spell and remember. Read that again - easy to spell and remember.…
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How To Prepare Your Website For A New Product Launch

How To Prepare Your Website For A New Product Launch

Website Design
When you release a new product, it’s important that you get the product launch right. If you can capture people’s attention and build some hype, you can capitalize on that momentum and make a lot of sales in the first few weeks. But if the launch is a flop, people will quickly lose interest and it’s hard to get people excited about it again. How To Prepare Your Website For A New Product Launch One aspect of the product launch that businesses tend to forget about is the website. They simply focus on the sales page itself. However, there is more to updating your website that creating a new sales page. By making changes to the website, you can prepare for the new launch and get your existing customers excited…
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5 Ways To Make Your Website More Attractive To Potential Clients

5 Ways To Make Your Website More Attractive To Potential Clients

Website Design
It’s virtually impossible to conduct business these days without an online presence. Of course, a website is a perfect way to make sure that your potential customers are able to find your products or services. But it’s not good enough to simply own a website. It needs to convert visitors into paying clients. So what can you do to make sure your website performs for you? 5 Ways To Make Your Website More Attractive To Potential Clients Know your target customer Developing an understanding of your target customer is your foundation. It underpins everything else you will need to do in order to make your website attractive to them. Think about who your target customer is, then do some research so that you can answer the following questions: What are…
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8 Web Design Tips To Improve Customer Dwell Time On Your Website

8 Web Design Tips To Improve Customer Dwell Time On Your Website

Website Design
Dwell time, otherwise known as the length of time a user spends on your website before going back again on the search results to look for something else ‒ is a crucial user experience metric. It gives you an idea of whether or not users find your content useful, and if it meets their needs. According to a study by Search Engine Land, the average dwell time for sites that rank on the top 10 of Google search is as high as 3 minutes and 10 seconds.   8 Web Design Tips To Improve Customer Dwell Time On Your Website But the question is, how do you retain users once they visit your site? Use these eight design tips to encourage visitors to stay on your site longer.   1.…
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50 Features Your Small Business Website Must Consider Having [Infographic]

50 Features Your Small Business Website Must Consider Having [Infographic]

Website Design
In this dynamically evolving digital marketplace, nothing is more important than to enhance your online visibility. Your online presence should attract your ideal target audience demographic. You need to stay two steps ahead of your competition, especially when it is selling similar products or services. And this starts with the right website. 50 Features Your Small Business Website Must Consider Having A majority of businesses invest heavily in digital marketing. They focus primarily on social media campaigns, content marketing strategies, etc. Search engine optimization is also a popular online marketing tool that helps boost your search engine rankings on Google, Bing, etc. However, what most businesses seem to undermine or neglect is the power of combining effective and efficient lead generation techniques to quickly convert their potential customers into sales leads.…
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The Anatomy of an Optimized Web Page [Infographic]

The Anatomy of an Optimized Web Page [Infographic]

Website Design
To optimize or not? Is it really a question? Not so much. In the digital era, it's more of a to-do than a question. The real question for most entrepreneurs isn't whether you should optimize your web pages, but rather, how in the h-e-doublehockeysticks are you supposed to do it?! Let's start at the beginning. What is optimization? And why should you care? According to Webopedia.com, Also called search engine optimization (SEO), website optimization is a phrase that describes the procedures used to optimize – or to design from scratch – a website to rank well in search engines. Website optimization includes processes such as adding relevant keyword and phrases on the website, editing meta tags, image tags, and optimizing other components of your website to ensure that it is accessible to…
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