Backlinks: Link-Building For New Businesses

Backlinks: Link-Building For New Businesses

SEO, Website Design
If you’ve spent any time learning about SEO in the past, you will have probably heard of link-building before. This process involves building a series of links that make it possible for Google to understand your website properly, and a major part of this effort comes in the form of backlinks. To help you out with this challenging side of SEO, this article will be exploring backlinks, and how you can start building them for your business. Backlinks: Link-Building For New Businesses What Are Backlinks? Backlinks are simply links from other websites that Google can follow to find yours. Having backlinks coming from reputable domains that have put a lot of time into their websites will always look positive to Google, giving you the chance to leverage their success to…
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Use These Essential Tips To Design A Better Website

Use These Essential Tips To Design A Better Website

Website Design
Within the first five seconds of landing on your website, a visitor should be able to tell what your company does. Can they easily navigate to a different part of the site? Is your bounce rate low? If the answer to any of these questions is no, then you need to take a look at the design and optimization of your website. Your website needs to have a design that improves your user experience, has great functionality, and complements the content you’re sharing. Your website must also communicate clearly and quickly to your audience what you do, why you do it, and who you do it for. It’s easy to get distracted by shouting about how great you are and forget to address the core concerns of your audience. Use…
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Google Loves It When You Use These Strategies

Google Loves It When You Use These Strategies

SEO, Website Design
When it comes to getting Google to love you, you need to pretend that it’s Valentine’s Day all year round. The search engine is notoriously high maintenance. Keeping your top spot for a particular set of keywords is by no means guaranteed. Over time, your position can slip, and you can wind up losing traffic. So what’s the key to getting Google to love you? How can you stay on Google's good side and continue to get your pages ranked properly? Check out the following principles. Google Loves It When You Use These Strategies Make Your Pages Fast Google loves fast-loading pages. It wants users to be able to access information the moment that they click your website. Waiting for elements to load is a big no-no and will negatively…
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How to Create a Successful Landing Page

How to Create a Successful Landing Page

Website Design
Your landing page is the first thing many potential online customers will see. To make it successful, you need to make sure that it’s a high converting page. This means driving traffic to the page, then turning browsers into buyers. A good landing page will include a stunning yet efficient design, well planned SEO for optimal ranking, and perhaps most important, appeal to customers’ needs. These aspects, of course, depend on your niche and your product or service. However, here is a general road map to help you along the way. How to Create a Successful Landing Page Understand its purpose Your landing page is similar to a homepage in its function. It’s the “front page” of your website or section of the site for a particular product or service.…
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How To Ensure Your Website Looks Professional And Functions Wonderfully

How To Ensure Your Website Looks Professional And Functions Wonderfully

Website Design
In this day and age, the majority of human beings are hooked up to the internet in one way or another. The 21st century is full of electronic inventions that are constantly blowing our minds, but the foundation of everything online is the World Wide Web. The majority of us, these days, surf the web without realizing what we’re actually doing. Sure, a couple of decades ago, it was a new and amazing piece of software that blew our minds every few seconds. Nowadays, however, we’ll hop online and begin research stuff without appreciating the ridiculous encyclopedia we have in our pockets. With all that said, if you look at things from a business standpoint, you absolutely NEED to have a website that supplements your business. When you have a…
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7 Ways To Make Your Homepage More Engaging

7 Ways To Make Your Homepage More Engaging

Website Design
The homepage is the main page of your website and is the page that most visitors will initially land on. When it comes to a company website, a homepage needs to be immediately engaging so that visitors want to stick around. The longer they stay on your website, the more likely they are to become customers. Here are seven ways in which you can make your homepage more engaging. 7 Ways To Make Your Home Page More Engaging Explain who you are/what you do A mistake that many companies make is not immediately introducing themselves on their homepage. Don’t rely on an ‘about us’ page to convey this information. Tell visitors on your homepage exactly what your company does and what your USP (unique selling proposition) is. Ideally, you want…
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The Ultimate SEO Checklist for Website Redesign [Infographic]

The Ultimate SEO Checklist for Website Redesign [Infographic]

SEO, Website Design
As we head into the midst of 2020, a website redesign is often on the minds of many businesses who are looking to up their game. When it comes to redesigning your website, there’s a lot of improvements that you should make when it comes to its SEO. SEO stands for search engine optimization, and it's working on this area of the website that can help improve your website’s presence on the internet. There are a lot of elements that contribute to the health of your website and how well it ranks on the internet. The higher it ranks, the more traffic you can expect on your website. This could be the keywords used in content and the backlinks that you have to other websites across the internet. You will…
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Creating the Perfect Website For Your Small Business

Creating the Perfect Website For Your Small Business

Website Design
When you have a small business to run, one of the major things that you are going to need to think about is, of course, the marketing. And one of the primary components of your marketing, in most cases, is going to be the website. Your website is an important part of your online presence. It is one of the primary means of ensuring that your business will be seen and heard. A well-functioning website helps to ensure your business grows in the way you want it to. By ensuring that you are creating the perfect website, you should find that you can generate a much brighter future for your business in no time. In this article, we’ll look at how you might do that, and what it might entail…
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