J is for Journal Daily to Practice Gratitude and Remain Grounded

Alphabet Soup
The practice of journaling and gratitude as a tool for happiness has been in the mainstream for years. However, it’s easier said than done, and easier to keep as an abstract thought than it is to put into daily practice. When we practice gratitude daily and journal as part of our daily ritual, we can learn an improved way of appreciating life and developing better habits.   A Few Tips As You Begin Your Gratitude Journal Be thankful. Adopt a thankful attitude as the norm in your life, which will make keeping a gratitude journal much easier. Make it a rule to write a specific number of things you are thankful for on a daily basis. Try to avoid repeating the same things. You'll be challenging yourself to find new…
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I is for Ideas Take Sweat and Muscle to Come to Life

Alphabet Soup
We all have dreams. But in order to make dreams come into reality, it takes an awful lot of determination, dedication, self-discipline, and effort. ~ Jesse Owens Ideas are like dreams, everyone has them. The question is, what are you going to do with them? Ideas are such a bountiful harvest for entrepreneurs, serving as a blessing and a curse. You see, many entrepreneurs come up with so many ideas on a regular basis, myself included. The problem is that so many focus on new ideas, and neglect that critical step that takes all the great ideas from conception to reality: EXECUTION. An idea is only as good as the execution, the sweat and muscle behind it! Think about it. How many times have you seen a product, or learned…
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H is for Hire Help And Give Yourself A Pink Slip

Alphabet Soup, Tips and Tools
As an entrepreneur making your way to the big time, bright lights, fortune and fame, you will face the challenge of trying to do everything yourself. Some entrepreneurs have this notion where they think they’re too small to hire help they so desperately need. Others think they’re not making enough money to outsource work, even though they have clients and stay busy. Still there are those entrepreneurs that lack a certain ability and would rather stumble along with a do-it-yourself approach to every nuance of their business instead of hiring a professional to unleash the burden. This sounds crazy doesn't it? Yet these very scenarios plague many entrepreneurs every day. Do you face these challenges in running your business? If so, I say... it's time to hire help and fire…
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F is for Face Your Fear And Do It Anyway

F is for Face Your Fear And Do It Anyway

Alphabet Soup
Fear is empowering, fear is good, fear is a state of mind. Embrace your fears! I often think we set up ourselves up to fail by simply being fearful. It doesn’t matter what your fear is, it could be fear of cold calling a prospect, fear of speaking in front of an audience, fear of raising your prices, or a fear of offering a new product or service. Have you experienced any of these fears? We have a  fear of something new, and we either chicken out and never try it, or we’re so nervous about it that we fumble along, fail, and then chide ourselves for thinking we could possibly be successful. Why do we drive ourselves crazy like this?! Why not embrace your fears? Fear is empowering! Fear forces change! It’s…
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E is for Everyone Is Not Your Ideal Client

Alphabet Soup
Everyone is not a target market strategy. If someone asked you to describe your ideal client, what would your description consist of, beyond the typical demographics? What do they do during the course of the day – where do they eat lunch, where do they buy groceries? Where are they going to find your product or service? Are they talking about your industry, are they seeking information about your products and services to make an informed buying decision? Better yet, are you meeting them where they are to actively engage in the conversation, provide insight, and brand yourself as the authority? A PR guru once told me, you should know your ideal client so well that you could write a page in his/her diary. What?! She blew my mind, but I…
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D is for Dates and Deadlines

Alphabet Soup
Dates and deadlines, two necessities in a hectic world. [caption id="attachment_3327" align="alignright" width="210"] Image Credit[/caption] As entrepreneurs, we need to schedule our time for everything, after all, there’s always something ELSE to be done. Do you schedule time to work on your blog, return client phone calls, and market your business, just as you schedule your kid’s doctor appointments and vacation time? I don’t mean theoretically schedule time, I mean use a calendar, pick a date, and block out enough time to get stuff done. Create deadlines for launching that new product, updating your website, or learning that new social media platform. Once you give a project a deadline, you can work backwards to create the action steps necessary for completion, and attach real dates to those action steps. That…
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C is for Content Marketing Strategy

Alphabet Soup, Marketing Strategy
Great content means nothing if your target audience can't find it. According to the Content Marketing Institute, “content marketing is the art of communicating with your customers and prospects without selling. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.” No matter what industry you’re in, you have content to curate and share. You have a wealth of content at your fingertips, ready to be repurposed, including your website, blog, newsletter, images, videos, ebooks, and brochures. It’s not just enough to have great content. You have to figure out how to share it in a way that reaches your audience, entices them to seek you out for more information, and positions you as the authority in your industry. Do you have a…
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B is for Branding Matters

Alphabet Soup, Branding
Whether you're a little fish or a big shark in your industry, branding matters. Have you consciously defined your brand? Go beyond fancy fonts and colorful websites, think about content and substance. What do you want your audience to think of when they see your name or your company's name? Is your social media engagement an accurate reflection of the image you want to convey? When people visit your website, what impression do they get? Is your brand consistently represented in your daily communication and business practices? What is the message and image you want to convey to your audience? Give this some thought, and write down the way you want your audience to feel about your brand. This feeling serves as the foundation of your branding strategy. You have…
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