Social Media Tips To Promote Your Live Event

Social Media Tips To Promote Your Live Event

Social Media, Strategy
You’re having an event and you want to use social media exclusively to promote the heck out of it? You have plenty of local friends and fans you engage with daily, so surely they will come to support you in person at your event right? Not so fast... Here’s what I urge you to remember when you’re promoting a live event in the social media space: getting people to leave the house is harder than you think. What will compel your online friends to leave their house, spend their time and money and come support you? Remember, it's easy to like or tweet with someone you’ve never met. Why? Social media has its own set of social etiquette rules at work. Think about it this way: you can befriend people on social media with ease and…
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Success on Social Media In 60 Minutes A Day

Success on Social Media In 60 Minutes A Day

Social Media, Strategy
Think 60 minutes a day on social media is impossible? Hear me out. There was a time when I thought all the tips on successfully engaging on social media in 1-2 hours a day were impossible. That's because I was reading all those articles when I first started using Twitter, LinkedIn, and Facebook, so of course my learning curve killed the whole 60 minutes notion. I would use social media for hours at a time trying to figure it all out. Sound familiar? Let’s go beyond the initial process of learning how to use each platform. Once your profiles are complete, and you become experienced with engaging, posting, and sharing content, you can do social media in 60 minutes a day! Success on Social Media in 60 Minutes a Day If…
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Too Many Social Media Choices, I Can’t Decide!

Too Many Social Media Choices, I Can’t Decide!

Social Media, Strategy
I can’t count how many times I discuss social media with business owners and they feel like they can’t get the hang of a particular platform. Or they feel like they should be using them all, and they get completely overwhelmed at all the options popping up pretty regularly. Here’s my advice: don’t feel coerced into stretching yourself across all the social media platforms out there. You won’t have time to run your business! Here’s the one thing these business owners (and maybe you) don’t understand: Not all social media platforms are created equal. They each have a purpose, user group, frequency of use, their own language, etc.  Start with the most commonly used platforms and learn the ropes. Read some articles/how-to’s on each platform. Review the FAQs, user guides, and…
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Social Media Usernames Count!

Social Media Usernames Count!

Branding, Strategy
One of the fantastic consequences of our socially connected world is that we can connect to people, clients and prospects around the world 24/7. But how does this relate to your brand, from a first impression perspective? Think about it: when you meet someone face-to-face, your first impression includes their clothes, neatness, appearance, handshake, etc. However, when meeting online, the dynamics of the first impression change. We meet people online by communicating across different platforms, and what’s one of the first, if not the first, things you become aware of when you meet a new person online? Their username, not their legal given name, but their profile username. Hence the reason why your social media username is critical as you define your brand! When choosing your social media username for each…
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Why Use Social Media As A Marketing Tool?

Why Use Social Media As A Marketing Tool?

Strategy
I read an article this week that made my jaw drop! It talked about how 64% of small businesses don’t think social media is important. What?! If this is the case, this means these business aren’t incorporating social media into their marketing strategy. My only caveat: there was a small sampling of business owners, and stats can always be misconstrued. However, these stats are alarming, sample size and industry aside, so I was compelled to discuss. I could write a thesis on the value of social media but neither of us has time for that. I will give you some answers to help bridge the social media divide, from the perspective of a person who started a marketing career before the age of the internet and social media, back when we…
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Got Klout? Use It For Marketing

Got Klout? Use It For Marketing

Social Media, Strategy
So by now you're familiar with Klout. If not, take one step back and read my previous post on getting started with Klout, and this post will make more sense. Whether you like it or not, Klout is being used to develop your online profile, so stay ahead of the curve and use it to your advantage! But do you know to incorporate Klout into your marketing strategy! Here’s 4 quick tips to get you started: If you’ve already registered at Klout, you know you have a Klout Style. You can use this to get a pretty good idea of what you’re chatting about online. Suppose you don’t have Klout in a category that’s your specialty/niche - checking your Klout influence can help you determine what you need to be chatting/sharing on…
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A Beginner’s Guide to Klout

A Beginner’s Guide to Klout

Social Media, Strategy
Klout is one of the latest social media platforms quickly gaining in popularity, and it's useful to determine your online influence. It assigns a numerical score to your sphere of influence and compiles a neat profile of your online persona, including which topics you’re influential about, who influences you, etc. Here’s why Klout is important: you’re on Klout if you're using social media, even if you never registered at klout.com.  So why not understand your score, range and circle of influence and be in control of it! Manage your Klout score and use it to build your brand! Since Klout is relatively new for many people, here's 5 quick tips to help you understand Klout. Consider this your Klout 101: You have Klout in different categories, it just depends on your…
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3 Quick Tips For Using RSS For Business

3 Quick Tips For Using RSS For Business

Social Media, Strategy
Ever been puzzled by this little orange symbol that appears on blogs and websites? And why should your business be using RSS feed anyway? If you are in business of any kind, here are 3 quick tips for using RSS feed to subscribe to websites and blogs to help your business. 1. It provides one neat place to keep track of updated content from your favorite sites. No more surfing individual sites for content. aka time-saver 2. Makes industry research a much simpler task. Keep up on trending topics by following the leading sites, experts and authorities in your industry. aka easy-research 3. Your clients/potential clients can subscribe to your updates if you give them the RSS feed option. Not everyone wants to share their email address to receive your…
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