Your Monthly Plan to Secure Social Media Success [Infographic]

Your Monthly Plan to Secure Social Media Success [Infographic]

Strategy
What entrepreneur doesn't have social media on the brain this year? I know, I know... your'e exhausted just thinking about all the different platforms, what to say, when to say it. Believe me, I hear you and yes it can feel too overwhelming... if you don't have a plan. What you need is a plan to manage your social media presence. This infographic lays out a great, easy to follow plan for the entire year! WARNING: If you continue reading, you will learn too much to turn back. Following this monthly social media plan from the beginning will yield optimal results. You can fast-track to get to where you are on the calendar today. The important thing is to START NOW and follow along the path to social media success!  via: Manage…
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Social Media is the New Word of Mouth Marketing

Strategy
I come across many businesses that still rely almost exclusively on word of mouth marketing to drive their business growth, sans social media. I didn't realize just how many businesses still refuse to embrace social media! I’m not knocking these businesses, because that wouldn't be politically correct. However, I do subscribe to the “if you leave your marketing to chance you’re leaving your mortgage payments to chance” school of thought. Why? New crops of entrepreneurs and start-ups are being introduced to the world in droves. While word of mouth once worked as a great means to grow, we now have the use of technology to break down those geographic boundaries!  Your competition is just too great (and savvy) to ignore the potential of social media marketing. Remember when we used the Yellow Pages to…
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The Super Bowl Is My Billion Dollar Event Marketing Tutor

The Super Bowl Is My Billion Dollar Event Marketing Tutor

Marketing Strategy, Strategy
We’re all familiar with the marketing machine that is the Super Bowl. Have you ever considered taking a page out of the big Super Bowl marketing playbook, scaling it back, and adapting it to your own event marketing practices? These companies spend billions of dollars for agencies to create and execute all these clever ideas. All these ideas are part of their overall event marketing strategy. Remember, the Super Bowl, for all the hype, is still a sporting event. It’s more than worth the evening spent watching the Super Bowl to get a billion dollar tutorial in marketing and advertising, wouldn’t you agree? I found a couple great articles that talk about Super Bowl marketing and advertising, and they give insight into the evolution of big brand ad budgets, as well as…
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Year In Review: My 5 Most Popular Posts of 2012

Year In Review: My 5 Most Popular Posts of 2012

Marketing Strategy, Random Chats, Strategy
What an interesting year 2012 has proven to be! As I celebrated my first year in blogging and worked toward making my second anniversary, I am appreciative of all my readers who have learned, benefited, and applied my content. In case you missed any of the year's content, take a look at this "Most Popular" list, implement a few ideas, and enjoy!   Most Popular Posts of 2012    A Handful of Creative Ways to Use Pinterest for Business Don't Piece Together Your Social Media Strategy With Duct Tape Wear Your Brand Everyday Without Looking Like A Walking Billboard Your Customers are Talking , But Are You Listening? Social Media Is Not A Bullhorn, Please Stop Screaming At Me   I'm looking forward to providing more valuable content in 2013. If…
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Social Media Is Not A Bullhorn, Please Stop Screaming At Me

Social Media Is Not A Bullhorn, Please Stop Screaming At Me

Strategy
I have noticed there are lots of entrepreneurs that use “follow me” or “like my page” as their social media strategy. They’re offering zero in the way of engagement, fostering networking, conversation or interaction. Have you noticed this too? Does it drive you nuts? Or... are you one of the offenders? You don't have to admit it publicly. But if you are a fan of the bullhorn "team follow back" strategy, it's ok, I'm going to help you out right now! First things first, (more…)
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Don’t Piece Together Your Social Media Strategy With Duct Tape

Don’t Piece Together Your Social Media Strategy With Duct Tape

Strategy
Has social media become your only source of marketing? Have you cast aside a formal marketing plan, and jumped 100% onto the "social media as marketing" bandwagon? If this sounds like you, let me ask you this: Do you have a social media strategy? It is vital to incorporate your social media activity into your overall marketing plan. I know, I know... social media gets all the marketing attention these days. However, it is important to remember (more…)
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How to Use Social Media Before During and After A Conference

How to Use Social Media Before During and After A Conference

Strategy
We’re all using social media when we have an event to promote, go out and network, etc. But just like you should develop a strategy to promote your event using social media, you should also have a strategy when you attend a conference or popular event, and social media should be a part of that strategy. Conference season will be in full bloom before we know it. When you learn how to use social media before, during and after a conference, you maximize your connections and get the most benefit from attending!  (more…)
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