A Beginner’s Guide to Klout

A Beginner’s Guide to Klout

Social Media, Strategy
Klout is one of the latest social media platforms quickly gaining in popularity, and it's useful to determine your online influence. It assigns a numerical score to your sphere of influence and compiles a neat profile of your online persona, including which topics you’re influential about, who influences you, etc. Here’s why Klout is important: you’re on Klout if you're using social media, even if you never registered at klout.com.  So why not understand your score, range and circle of influence and be in control of it! Manage your Klout score and use it to build your brand! Since Klout is relatively new for many people, here's 5 quick tips to help you understand Klout. Consider this your Klout 101: You have Klout in different categories, it just depends on your…
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3 Quick Tips for Marketing With Paper.li

3 Quick Tips for Marketing With Paper.li

Social Media
We've introduced paper.li and what it's useful for. Now I want to dig a bit deeper and suggest 3 simple ways you can use your paper.li newspaper as a marketing tool.    1. Promote people you follow. I’ve notice people will often retweet my paper.li tweets when they’re mentioned in the “today’s top stories via” tweet, and I do the same. It’s a nice way to give a mention, and it lets people know you’re paying attention to their tweets. Who wouldn’t like that? 2. Provide a content source that directly relates to your industry, thereby demonstrating your understanding of the power players in your industry. For example, I'm in marketing – a rather extensive industry. So instead of creating a “Marketing Daily”, I created a niche paper called Social Media…
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Quick Tip: Stay In The Know With Paper.li

Quick Tip: Stay In The Know With Paper.li

Social Media
Do you publish a paper.li newspaper? If not, do you subscribe to someone else’s paper.li? If you’re scratching your head wondering what I’m talking about, a paper.li is a free service that basically takes links from the people you follow on social media and organizes the links into a virtual newspaper.  You can create your own paper.li based on a list, hashtag, a user, or a custom setting with advanced features.  Once you choose your source, you can name your paper and set it to generate daily or weekly and receive the latest editions via email. Just like a newspaper, there are sections for Headlines, Business, Arts & Entertainment, etc. and popular hashtags. So go ahead and create your own paper.li newspaper or subscribe to one you like. I’m sure…
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Learning Across the Globe From Your Comfy Chair

Learning Across the Globe From Your Comfy Chair

Social Media
If there's a subject you're interested in,  you more than likely do a quick search online to find out details, right? You can apply the same principle to your ongoing business education. Think of it as distance learning! With so many social media platforms launching on a regular basis, you can easily stay abreast of hot topics in your industry from your comfy chair. Here's 4 quick methods you can use to stay current with your industry's trending topics: Virtual trade shows - This concept is gaining in popularity, and it's a great way to hear industry-related speakers and topics in one place without the travel expense. Online events, such as webinars, tweetchats, and facebook chats.  I attend at least a couple of these weekly to keep current on trending topics and stay in touch…
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3 Quick Tips For Using RSS For Business

3 Quick Tips For Using RSS For Business

Social Media, Strategy
Ever been puzzled by this little orange symbol that appears on blogs and websites? And why should your business be using RSS feed anyway? If you are in business of any kind, here are 3 quick tips for using RSS feed to subscribe to websites and blogs to help your business. 1. It provides one neat place to keep track of updated content from your favorite sites. No more surfing individual sites for content. aka time-saver 2. Makes industry research a much simpler task. Keep up on trending topics by following the leading sites, experts and authorities in your industry. aka easy-research 3. Your clients/potential clients can subscribe to your updates if you give them the RSS feed option. Not everyone wants to share their email address to receive your…
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I Want To StumbleUpon Your Site

I Want To StumbleUpon Your Site

Blogging, Social Media
I read an eye-opening article about the power of StumbleUpon as a referral source to boost your social media traffic. Did you know it has surpassed Facebook as the largest shared source of traffic? How many of you use StumbleUpon to drive traffic to your site? I just started using it recently and it's quite interesting. I've seen the symbol and little "I like it" hand at the top of toolbars as I view articles on the web, but I didn't fully understand its impact until I started learning the stats. If you are new to StumbleUpon or haven't incorporated it into your social media strategy, check out this StumbleUpon 101 to get started! You can set up a personal profile, receive recommendations based on your interests, and you can index…
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Connect On LinkedIn With A Personal Message

Connect On LinkedIn With A Personal Message

Networking, Social Media
Let's face it, to build your professional network you will want to forge relationships with people who you don't know personally. So why not use LinkedIn as a professional starting point? LinkedIn is designed for professional networking! Let's take a step back first. What are the rules of offline networking? You don't just walk up to a person and ask them for their resume and list of contacts do you? No, you introduce yourself FIRST. The same rule applies to making connections via LinkedIn, that is if you want to really network. You don't want to go spamming people with empty invitations or canned messages to connect. You have to introduce yourself first! If you don't, you'll look like a lazy networker/sleazy salesperson who happens to be clueless about building relationships on social media. I know you don't want that to…
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Twitter Is For Right Now – Not Yesterday!

Twitter Is For Right Now – Not Yesterday!

Social Media
There are many articles that tell you how little time it takes to use social media. Yet, if you're a relatively new user, this will sound like hogwash! It can take several hours to understand how to use just one social media platform. However, once you're up and running,  your time spent can be drastically reduced. You'd be amazed at how the pros manage their time using Twitter, Facebook, LinkedIn, blogs, etc. There really is a method to the "spend 20 minutes a day" advice you hear out there. Today's quick tip is an invaluable lesson I learned several months ago from Warriorpreneur Ann Evanston: When using Twitter, don't go backwards in your timeline to get caught up.  When you open Twitter, depending on which platform you're using (Hootsuite, iPhone, etc.),…
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