10 Steps to Effectively Market Your Business with Facebook Ads

10 Steps to Effectively Market Your Business with Facebook Ads

Social Media
In my previous post, we introduced the reasons why your business, most every business, should be using Facebook ads as part a paid advertising campaign. However, should is one thing, the how-to is something else, am I right? Here's the rub: the options that make Facebook an excellent platform to market your business are the same options that can make it confusing. As a result, if you're not careful, you can waste a shit ton of money on your Facebook ads and see little to no results from your efforts. The trick is to weed through the vast population of users, dig into the goldmine of Facebook data available, and tweak your ads to get optimal ROI. To get maximum results from Facebook advertising, it just takes a few key steps. Let's get…
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How to Keep Your Finger on the Pulse of Current Events with Twitter

How to Keep Your Finger on the Pulse of Current Events with Twitter

Social Media
How many times have you heard about uprisings and mass media news that were reported on Twitter first? I can tell you, there are alot of breaking news events that happen and are reported via Twitter first! More than politics... Do you remember the political uprising in Egypt several years ago? Twitter was a strong factor in the communication of that movement around the globe. Since then, there have been countless movements that originated on Twitter and caught on like wildfire! Given our current political climate, we ALL understand the power of Twitter. I'm not about to get all political on you, but no one can argue that the President of the US uses Twitter as his personal news outlet. So, whether or not you used Twitter before #45 took…
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Social Media Marketing Best Practices You Need To Know [Infographic]

Social Media Marketing Best Practices You Need To Know [Infographic]

Social Media
The Latest Social Media Marketing Best Practices You Need To Know is not some corporate-fluff infographic that you should toss aside. Nah, this one is REALLY good! It's not often that I find "best practices" infographics that can apply to just about business, no matter the size.  So I was excited when I read through this one! Let's be clear, this is a long infographic. So long that I figured it best to divide it into sections so that it's easier to understand.  Buckle up baby, we're going for a social media marketing ride! Got your helmet on?? Social Media Marketing Best Practices You Need To Know In order for your company to succeed on social media, you have to START off with a plan. This means that you DO…
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Top Ten Tips For Using Social Media For Business

Top Ten Tips For Using Social Media For Business

Social Media
Does social media steal your time and make your head spin? Are you wondering how you'll ever get the hang of using social media for business? Do not get stuck in the social media sink hole, help is here! When executed correctly, a social media marketing campaign can bring traffic to your website and generate leads. And so many options, from Facebook, to Twitter, to LinkedIn, to Instagram… the list goes on and on. However, this never-ending set of choices is part of the challenge. To many entrepreneurs, social media can seem like an overwhelming burden with no end in sight. But it doesn't have to be this way. Related Article: How to Use Social Media to Generate Leads If this feeling sounds familiar to you, keep reading to get a handle…
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How to Meet Your Next Client On Twitter

How to Meet Your Next Client On Twitter

Social Media
One of the biggest mistakes that people make when they send out tweets to the “Twitter universe” is not treating each message as though they were an individual tweet. Each tweet should be tweaked to speak to an ideal customer, aka customer avatar, that they want to reach, as opposed to a mass message sent out to anyone and everyone. This is the same kind of mistake that traditional marketers make. It's also why advertising on television or in magazines is nowhere near as effective as it is online. When people feel like you are lumping them in with anyone and everyone else in the world, and not talking to them, about them, and with them, they are going to tune your message out and it begin to actively ignore…
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How to Post Consistently on Social Media [MGN Radio Interview]

How to Post Consistently on Social Media [MGN Radio Interview]

Social Media
The amount of advice a business owner can get regarding social media usage is astounding. I mean, just hit Google and look up some tips and tricks for using social media for your business and you can get lost in a rabbit hole for days. Figuring out what to post on social media is only a part of the challenge. The other part, and in my opinion the most critical part to using social media to market your business, is CONSISTENCY. Most people have a hard time being consistent on social media, with both content AND frequency of posts. Consistency is the greatest lead generating tool in your social media marketing arsenal! I had the pleasure of being interviewed on MGN Radio and we discussed this very thing. We talked…
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3 Ways to Use Secret Pinterest Boards

3 Ways to Use Secret Pinterest Boards

Social Media
It's hard to not get sucked into the pretty pin rabbit hole that is Pinterest. If you're already using Pinterest for business, consider the different ways you use it. For example, many businesses use Pinterest to sell products, drive website traffic, blog promotion, and messaging. It's also a great research tool, and it's the research aspect that keep me coming back. When I'm looking for ideas, for either a personal or business project, I can rest assured that I will find some content on Pinterest. One of the lesser talked about features of Pinterest happens to be one of my favorite ways to utilize this platform. I'm talking about secret Pinterest boards! Pinterest launched secret boards years ago, and I'm still loving this magical feature. 3 Ways to Use Secret…
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Social Media: The Pros and Cons of Popular Platforms

Social Media: The Pros and Cons of Popular Platforms

Social Media
There are so many social media platforms out here that it can hard to keep up. If you're using social media as a marketing tool for business, the pros and cons of each platform matter. I found this ah-mazing infographic that pinpoints the social media pros and cons of major platforms. And it is extremely accurate, in my humble opinion. Take a look and tell me what you think! Social Media Pros and Cons Given all these pros and cons, what's an entrepreneur to do? As you can see, each platform has its own rules, purpose and culture. So many businesses try to cover all the social media sites. They set up profiles on each site, and post here and there. But the inconsistent posting really makes the effort a wasted…
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