Why SEO Is Crucial To A Strong Digital Marketing Strategy

Why SEO Is Crucial To A Strong Digital Marketing Strategy

Marketing Strategy, SEO
In the twenty first century, it’s more important than ever for businesses to be online. This doesn’t just mean paying lip service to a drag and drop builder inspired website, a Facebook page that is never updated and a blog that has a solitary post from six months ago. I think we can agree, a half-baked attempt is not going to offer any benefits it in our crowded online world. Whether you are an experienced online marketer, or you are taking your first steps into entrepreneurship, this much is clear: you need to be visible, proactive and reactive online. This is the medium that will foster greater interactivity with your potential customer base, will enable you to grow and will increase your profitability. Why SEO Is Crucial To A Strong…
Read More
10 Link Building Mistakes to Avoid While Building Backlinks

10 Link Building Mistakes to Avoid While Building Backlinks

SEO
Most SEOs make common link building mistakes when executing a link building strategy. This is counter-productive to the goals of improving digital marketing performance. Link building serves several important benefits for brand websites. According to Google, link building ranks as one of the top three ranking factors. This is why people spend so much time on blogger outreach and guest blogging efforts. Quality content and mobile responsiveness are the other top three Google search ranking factors. In this article, we will look at some of the most common link building mistakes to avoid. We will also look at the major advantages of link building for your website. Benefits of a Successful Link Building Strategy If you ask some of the most experienced SEO companies, they will say that SEO is…
Read More
SEO vs PPC: Which One Should You Use?

SEO vs PPC: Which One Should You Use?

Marketing Strategy, SEO
We can all agree, optimizing your digital properties for search engines is a necessary strategy you want to drive organic traffic. However, search engine optimization, or SEO, is not the only way to drive traffic. Many businesses want immediate results, and instead focus on pay-per-click, or PPC, ads to drive traffic. SEO vs PPC: Which One Should You Use? One of the most common problems faced by digital marketers is that of choosing SEO vs PPC. Both of them are pillars of search engine marketing and can help you reach your desired goals. However, based on your organization's goals, you may have to deploy more resources to one or the other. Here are some qualities of each that can help you make a more informed decision. Why SEO? This is…
Read More
Top 9 SEO Mistakes to Avoid In 2019

Top 9 SEO Mistakes to Avoid In 2019

SEO
With the overwhelming number of tips and advice on implementing SEO, it can be easy to follow the wrong ones and end up actually hurting your search engine ranking. Below we list out some of the most common SEO mistakes to avoid, as well as advice on what you should do instead. Top 9 SEO Mistakes to Avoid In 2019 1. Not Forming and Tracking SEO Goals Developing clear and achievable SEO goals should be a priority since starting up without them is basically going in blind. With that in mind, even if you do this, you probably won’t reach them without tracking the right metrics. Neglecting things like individual keyword rankings and KPIs will have a severe negative impact on your SEO performance. That’s why it's important to hire…
Read More
Key SEO Activities You Should Automate (with Recommended Tools)

Key SEO Activities You Should Automate (with Recommended Tools)

SEO
Who doesn’t want to show up on the first page of Google? After all, when the average person is looking for a solution to their problem, they will typically perform a search and click on the top results that appear on the first page. Therefore, many businesses invest an extraordinary amount of time and money into reaching one of the top coveted positions on the Search Engine Results Pages (SERPs) for their desired keywords. Earning yourself a prominent place in the SERPs requires lots of hard work. You need to plan your every step strategically, as well as constantly keep pace with the industry changes and monitor your site’s performance. And, no matter how knowledgeable and experienced you are, doing SEO manually may be overwhelming for you. Fortunately, there are…
Read More
How to Use Social Media to Boost SEO

How to Use Social Media to Boost SEO

SEO, Social Media
The story about SEO and social networks is being constantly altered. In 2010, Danny Sullivan talked to Bing and Google that confirmed that they were using social signals as a ranking factor. Back then, Google’s former head of web spam, Matt Cutts, agreed with Sullivan in one of his videos. However, in 2014, Cutts claimed the opposite, emphasizing that social activity is not a ranking factor. This statement has been recently confirmed by a Google Webmaster Trends Analyst, Garry. Simply put, social signals are definitely not a ranking factor. At least not for now. Still, social media marketing has remained an immensely important piece of the puzzle called SEO. Even though these channels cannot directly impact your rankings, there is a clear, indirect correlation between these two vital elements of…
Read More
10 SEO Friendly Pinterest Tips for Bloggers

10 SEO Friendly Pinterest Tips for Bloggers

Blogging, SEO, Social Media
In the blogosphere, as with most online marketing, it's important to understand how to maximize search engine optimization (SEO) so that you can get the most out of your timespent online. Since Pinterest is a robust search engine, I'm always on the lookout for Pinterest tips for bloggers, as this platform has become a huge traffic driver for so many blogs. Part of this process includes understanding how search engines look at your website to rank it. One of the processes is to use social media to distribute compelling and useful content to your audience. Did you know? When search engines see that people are sharing your content via social media, they tend to rank your information a little higher than information that is not being shared via social media.   10…
Read More
5 Quick SEO Tips To Drive Website Traffic Fast

5 Quick SEO Tips To Drive Website Traffic Fast

Blogging, SEO
One of the most significant keys to online success is getting website traffic. The more visitors you have, the better your chances for sales and profits. Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular. Based on those assumptions here are five quick and easy SEO tips to get website traffic fast! 5 Quick SEO Tips To Drive Website Traffic Fast Tip #1 Make sure you’re actually tagging your keywords. Do you spend a lot of time optimizing your content and then neglect to tag them on your web page? So what's a tag? Tags are where search engines look, and if there are no tags they’ll pass right by your web pages. Here’s a quick brief on tags.…
Read More