Backlinks: Link-Building For New Businesses

Backlinks: Link-Building For New Businesses

SEO
If you’ve spent any time learning about SEO in the past, you will have probably heard of link-building before. This process involves building a series of links that make it possible for Google to understand your website properly, and a major part of this effort comes in the form of backlinks. To help you out with this challenging side of SEO, this article will be exploring backlinks, and how you can start building them for your business. Backlinks: Link-Building For New Businesses What Are Backlinks? Backlinks are simply; they are links from other websites that Google can follow to find yours. Having backlinks coming from reputable domains that have put a lot of time into their websites will always look positive to Google, giving you the chance to leverage their…
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How To Efficiently Use Local SEO To Increase Sales Revenue

How To Efficiently Use Local SEO To Increase Sales Revenue

Local Marketing, SEO
Local SEO is the optimization of a local business’s website to rank high in the search engine result pages (SERPs), intending to target their local audience. When we talk about a local audience, we refer to your potential customers within the same geographical location as your business. Why is targeting such an audience crucial? Well, 46% of all Google searches are done by people looking for local information. How To Efficiently Use Local SEO To Increase Sales Revenue There’s more: [caption id="attachment_13433" align="aligncenter" width="768"] Source[/caption] As you can tell from the numbers, a local audience is a large pool of opportunity to boost your revenue. To make the most of these opportunities, you need local SEO for your business. This will help you to get noticed, resulting in an increase…
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Google Loves It When You Use These Strategies

Google Loves It When You Use These Strategies

SEO
When it comes to getting Google to love you, you need to pretend that it’s Valentine’s Day all year round. The search engine is notoriously high maintenance. Keeping your top spot for a particular set of keywords is by no means guaranteed. Over time, your position can slip, and you can wind up losing traffic. So what’s the key to getting Google to love you? How can you stay on Google's good side and continue to get your pages ranked properly? Check out the following principles. Google Loves It When You Use These Strategies Make Your Pages Fast Google loves fast-loading pages. It wants users to be able to access information the moment that they click your website. Waiting for elements to load is a big no-no and will negatively…
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7 Ways To Make Your Homepage More Engaging

7 Ways To Make Your Homepage More Engaging

SEO
The homepage is the main page of your website and is the page that most visitors will initially land on. When it comes to a company website, a homepage needs to be immediately engaging so that visitors want to stick around. The longer they stay on your website, the more likely they are to become customers. Here are seven ways in which you can make your homepage more engaging. 7 Ways To Make Your Home Page More Engaging Explain who you are/what you do A mistake that many companies make is not immediately introducing themselves on their homepage. Don’t rely on an ‘about us’ page to convey this information. Tell visitors on your homepage exactly what your company does and what your USP (unique selling proposition) is. Ideally, you want…
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4 Unusual SEO Marketing Tactics That Work

4 Unusual SEO Marketing Tactics That Work

SEO
Let’s face it: thousands of websites will tell you the best SEO practices to use for your website. Most will tell you stuff that you already know, and few will give you any pointers on how to hit the SEO jackpot. At least, not without throwing a few grand at them! If you’re someone that enjoys experimenting with different ideas, this blog post is for you. There are some unusual SEO marketing tactics that you can use for your content. The best thing about them is they’ll help you to increase targeted traffic to your website significantly. 4 Unusual SEO Marketing Tactics That Work 1. Stalk Wikipedia content for broken links There’s no denying that Wikipedia contains a lot of content on virtually any subject you can think of right…
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Becoming Best Friends with Google’s BERT

Becoming Best Friends with Google’s BERT

SEO
.Digital marketing efforts in the modern age rely on a fair few areas. At one time, a basic web page might have been enough once. The competitive market we now face online means we should all be focusing on social media, programmatic advertising, and, as we’ll be discussing here, SEO. As anyone who’s completed a real-life or online masters in marketing analytics should already know, search engine optimization is a cornerstone of all digital efforts. This, more than advertising efforts, will also result in increased interest, organic customers, and a great deal more traffic across digital platforms. The trouble is that SEO in itself is changing fast. Never has that been more the case than with Google’s latest BERT update. Despite the seemingly harmless acronym, BERT has already led to…
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How To Take Your SEO Game To The Next Level

How To Take Your SEO Game To The Next Level

SEO
Before we level up your SEO game, let's first take a quick look at what SEO is. SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. - Moz SEO moves quickly because the internet moves fast. Your digital marketing strategy is not really complete unless you have SEO deeply implemented into it. When you are considering which SEO agency to work with, (and you really should work with one in your industry - for example, an SEO expert for dentists in the dental industry, or SEO for coffee shops etc.), there are things that you can do to deepen your own understanding of SEO and how it works. How To Take Your SEO…
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5 SEO Factors That Are Critical To Increase Your Google Ranking

5 SEO Factors That Are Critical To Increase Your Google Ranking

SEO
If you run your own website, you likely have a good idea of the importance of SEO. SEO dictates your position in search engine results. Having good SEO for your website can prove to be hugely beneficial to your business, and is something which a lot of people aim for with their own websites. Of course, though, it can be just about impossible to improve something like this if you’re not sure what influences it. To help you out with this, this post will be exploring some of the biggest influences on your Google rankings, giving you the chance to start making improvements in the right direction. 5 SEO Factors That Are Critical To Increase Your Google Ranking Website Loading Times People won’t wait very long for a website to…
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