Social media is a powerfully useful tool to use to build your personal brand online. Social media eliminates geographic boundaries and has the potential to connect you with thousands, if not millions, of people. These people can become your next friends, colleagues and clients.
In today’s global environment, it is imperative that you set up a positive online brand that accurately conveys your image and reputation.
The infographic “Personal Branding With Social Media” from the Hired My Way Blog is a great resource to use to get a handle on the power of the major social media platforms. If you don’t have a strong personal brand online, this graphic will tell you about each platform and gives tips on how to use each of them.
At a minimum, I recommend you have an active profile on the platforms listed below, and use them as the basis of your online personal branding strategy. Make sure your personal brand represents the image you want to portray to the world.
Remember, we’re all separated by only a couple of degrees, courtesy of social media.
PS – LinkedIn is the social network that most often appears at the top of Google search results.