8 Ways to Increase Profits by Creating Related Products and Services

8 Ways to Increase Profits by Creating Related Products and Services

Marketing Strategy
One of the most important ways to sustain profits in your business is to create new products and service that your targeted audience will be eager to buy. Figuring out which products and services your audience wants can be an exhausting process. Where many 'preneurs mis-step The problem with creating a product that you think audience needs and then launching it is so obvious that it's often overlooked. As the expert you recognize what your audience needs, but your audience may not know what they need. Or worse yet, they might not want to buy what you're selling. You go through the painstaking process of creating a stellar product/service, pour money and time into this genius idea, hire a designer for killer branding, and launch... to crickets. Like, nary a…
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How to Decide What Products to Create

How to Decide What Products to Create

Marketing Strategy
In order to have a business, you need to have something to sell. I think we can agree on this right? When many entrepreneurs start out, they often sell their knowledge. People often need advice and expertise to help them solve a problem. After having a conversation with someone who needs help, a not-yet entrepreneur who sounds like an expert is often asked "how much would you charge to help me " or something along those lines. Has this ever happened to you? Have you had a conversation with someone, they ask what you would charge, and you have to do some quick thinking on the fly? If you can think on your feet, you come up with a fee and a service package on the spot. Yeah, I've done this! This is…
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