How to Brand Yourself As A Problem Solver In Your Industry

How to Brand Yourself As A Problem Solver In Your Industry

Branding
What's the number one reason people seek help and hire a professional? They believe said professional can solve their problem. We hire people to solve problems. We buy products we believe can solve our problem. With this in mind, what do you want to be known for? I dunno about you, but I want to be known as a problem solver. A problem solver can have many names, particularly in this era of overused marketing terms. Guru. Expert. Thought Leader. All of these monikers relate to the same purpose: we're in the business of solving people's problems. There a number of effective ways to brand yourself as a problem solver in your niche without spending a fortune on marketing. The first step is to know your niche inside and out.…
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5 Quick SEO Tips To Drive Website Traffic Fast

5 Quick SEO Tips To Drive Website Traffic Fast

Blogging
Online, one of the most significant keys to success is getting website traffic. The more visitors you have, the better your sales and profits. Presumably you have a niche and you know your keywords, and regularly conduct keyword research to stay on top of what’s popular. Based on those assumptions here are five quick and easy tips to get website traffic fast! 5 Quick SEO Tips To Drive Website Traffic Fast Tip #1 Make sure you’re actually tagging your keywords. Do you spend a lot of time optimizing your content and then neglect to tag them on your webpage? So what's a tag? Tags are where search engines look, and if there are no tags they’ll pass right by your web pages. Here’s a quick brief on tags. There are a…
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Ten Do’s and Don’ts of Website Copywriting

Ten Do’s and Don’ts of Website Copywriting

Tips and Tools
There are a lot of things to know about effective copywriting. I am by no means and English teacher, nor is copywriting my forte. However, if you're a decent writer, you can learn how to become an even more effective writer by following a few copywriting rules, particularly as they pertain to selling online. Ten Do's and Don'ts of Website Copywriting  If you put this list near your desk before you write any copy, you'll improve your copy exponentially.   First, the Do's of Copywriting 1. Know Your Audience Are you sick to death of hearing this yet? I know I am! But alas, it's just the facts and it bears repeating. You must know your audience so well that you can create audience personas and write your copy directly to…
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