Use These Twitter Stats To Help You Get More Conversions

Use These Twitter Stats To Help You Get More Conversions

Social Media
Could you use some help with your Twitter game? Perhaps you're tweeting not-so-regularly, but your tweets aren't getting you any engagement? Maybe learning a few Twitter stats can help you figure out how to tweak your strategy! It's no secret that Twitter is my favorite social media platform. How do I love Twitter? Let me count the ways... It is no secret that I have a love affair with Twitter, as it's my favorite social media platform. There are many uses for Twitter, including, connecting with key influencers demonstrating your expertise in 140 characters or less (yes, it is possible) reaching PR folks and responding to opportunities finding speaking engagements catching up on the latest marketing trends performing geographic and industry advanced searches to find people Perhaps one of the most significant reasons I…
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Creative Ways Your Business Can Use Twitter Every Day

Creative Ways Your Business Can Use Twitter Every Day

Social Media
Microblogging sites are a great way to get more attention for your business. They're easy to use, and they force you to keep your message short, sweet, and to the point. So what is a microblogging site? A microblog is a site like Twitter or Tumblr that acts as a social media site which allows you to blog but limits the length of your posts. Microblogs typically only allow posts to be between 140 and 200 characters, which means your message has to be short and sweet. These platforms are great for engaging customers because they don't force people to read long posts. Instead it does just the opposite and gets people's attention quickly. How to Use Twitter for Business Let's take a look at several ways your business can use a…
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Top 5 Must Have Twitter Lists Every Entrepreneur Should Use

Top 5 Must Have Twitter Lists Every Entrepreneur Should Use

Social Media
Are you using Twitter lists to manage your Twitter timeline? When you’re actively using Twitter, consistently following and engaging new tweeps, your following will grow so large that it will become a challenge to manage. Twitter lists are one way to manage your busy timeline. Twitter gives you the easy ability to group people into specific lists, which you can refer to quickly to catch up with tweets you may have otherwise missed. Twitter lists are the best, most effective way to isolate tweets from specific people, so that you can look at them separate from your crowded timeline. Quick Tip: Did you know you can follow Twitter profiles using lists without actually following their accounts, which means these users aren’t notified that you’re following them. Technically, you’re not following; you’re…
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7 Mistakes Twitter Users Should Avoid

7 Mistakes Twitter Users Should Avoid

Social Media
So far, we’ve looked at several tips to build your Twitter strategy. First we used 10 Quick Twitter Tips to get you on the right track to building a Twitter profile and network. Next, we learned a few easy ways to build your Twitter following. So here’s my thought: Instead of providing more tips of what to do, how about I switch it up and give you a few suggestions of what NOT to do on Twitter? (more…)
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10 Quick Twitter Tips for Beginners

10 Quick Twitter Tips for Beginners

Social Media
Need a little more twitter-savvy? Use these quick tips and have fun! Save hashtags you like. I save them for offline events and tweetchats so I can go back and review the discussions I like. Think of it as building your own transcript. Build lists so you can target specific tweeters, and make sure you have lists for local tweeps, tweeps in your industry, and target clients tostart. Lists will make a big difference as your following and timeline grow. You already know to get rid of that egg pic. Use a human picture, not a logo. Logos can’t tweet and we want to know who we’re talking to. Make sure it looks like you. Suppose we cross paths? I want to recognize you. Use your location in your bio.…
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Got Klout? Use It For Marketing

Got Klout? Use It For Marketing

Social Media, Strategy
So by now you're familiar with Klout. If not, take one step back and read my previous post on getting started with Klout, and this post will make more sense. Whether you like it or not, Klout is being used to develop your online profile, so stay ahead of the curve and use it to your advantage! But do you know to incorporate Klout into your marketing strategy! Here’s 4 quick tips to get you started: If you’ve already registered at Klout, you know you have a Klout Style. You can use this to get a pretty good idea of what you’re chatting about online. Suppose you don’t have Klout in a category that’s your specialty/niche - checking your Klout influence can help you determine what you need to be chatting/sharing on…
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3 Quick Tips for Marketing With Paper.li

3 Quick Tips for Marketing With Paper.li

Social Media
We've introduced paper.li and what it's useful for. Now I want to dig a bit deeper and suggest 3 simple ways you can use your paper.li newspaper as a marketing tool.    1. Promote people you follow. I’ve notice people will often retweet my paper.li tweets when they’re mentioned in the “today’s top stories via” tweet, and I do the same. It’s a nice way to give a mention, and it lets people know you’re paying attention to their tweets. Who wouldn’t like that? 2. Provide a content source that directly relates to your industry, thereby demonstrating your understanding of the power players in your industry. For example, I'm in marketing – a rather extensive industry. So instead of creating a “Marketing Daily”, I created a niche paper called Social Media…
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