How to Define Your Ideal Client

How to Define Your Ideal Client

Marketing Strategy
If someone asked you to describe your ideal client, what would your description consist of, beyond the typical demographics like gender and age? Would your answer include additional demographic-type factors, such as: Educational level Annual income Family situation Geographic location Residence type Years of experience in their field Favorite magazines Their <insert your niche> idols Favorite places to shop for <insert your service here> If you've worked on identifying your ideal client, you will likely be able to answer at least some of the questions about the demo of your ideal client. Therefore, this article is NOT going to talk about answering these common target-client questions, for 2 reasons. First, you can research countless articles that will provide similar lists of criteria that you will use to define an ideal…
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Reach Your Target Market and Climb the Marketing Ladder

Reach Your Target Market and Climb the Marketing Ladder

Marketing Strategy
To new business owners, starting a business is often its own reward. They are thrilled to be able to be their own bosses, and to successfully get a business up and running. Often they are happy just to keep the dream alive. But every business needs to grow. That doesn't automatically mean you have to reach out to a larger market - it could mean working toward increasing your share of your existing target market. This will keep your business healthy enough to survive obstacles such as tough economic times.   In order to keep moving forward, we need to market our businesses constantly. We need to dedicate a certain percentage of our resources to building our brand and reaching our target market. Here are some simple things you can do to…
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