Where Are Your Future Customers?

Where Are Your Future Customers?

Marketing Strategy
Sounds like a simple enough question doesn't it? But, can you answer the question? Let’s ask this another way. Where do your prospective customers go to find your product or service? Are they going to a brick and mortar store? Are they asking their peers? Are they mimicking the choices of their competitors? Are they performing online searches, based on their needs? (more…)
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3 Quick Tips For Using RSS For Business

3 Quick Tips For Using RSS For Business

Social Media, Strategy
Ever been puzzled by this little orange symbol that appears on blogs and websites? And why should your business be using RSS feed anyway? If you are in business of any kind, here are 3 quick tips for using RSS feed to subscribe to websites and blogs to help your business. 1. It provides one neat place to keep track of updated content from your favorite sites. No more surfing individual sites for content. aka time-saver 2. Makes industry research a much simpler task. Keep up on trending topics by following the leading sites, experts and authorities in your industry. aka easy-research 3. Your clients/potential clients can subscribe to your updates if you give them the RSS feed option. Not everyone wants to share their email address to receive your…
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Connect On LinkedIn With A Personal Message

Connect On LinkedIn With A Personal Message

Networking, Social Media
Let's face it, to build your professional network you will want to forge relationships with people who you don't know personally. So why not use LinkedIn as a professional starting point? LinkedIn is designed for professional networking! Let's take a step back first. What are the rules of offline networking? You don't just walk up to a person and ask them for their resume and list of contacts do you? No, you introduce yourself FIRST. The same rule applies to making connections via LinkedIn, that is if you want to really network. You don't want to go spamming people with empty invitations or canned messages to connect. You have to introduce yourself first! If you don't, you'll look like a lazy networker/sleazy salesperson who happens to be clueless about building relationships on social media. I know you don't want that to…
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Networking: The Conversation Just Started

Networking: The Conversation Just Started

Networking
If you are a current (or aspiring) business owner or self-employed by any means, you already know you can only eat if you make sales. With that being said, what are you doing to keep yourself fed? When you’re out attending events, traveling and otherwise  “networking”, what do you do when you get home? Networking is only useful if you FOLLOW UP to build the relationship and actually make a sale/gain a referral/gain a resource to grow your business. Thus we have today’s quick tip: don’t waste time networking if you’re not going to follow-up on the contacts you make. Attending networking events costs money, time and resources, so why not take the initiative to follow-up with interesting people you meet? Note: do not become a spammy salesperson. You can plan to…
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