How to Brand Yourself As A Problem Solver In Your Industry

How to Brand Yourself As A Problem Solver In Your Industry

Branding
What's the number one reason people seek help and hire a professional? They believe said professional can solve their problem. We hire people to solve problems. We buy products we believe can solve our problem. With this in mind, what do you want to be known for? I dunno about you, but I want to be known as a problem solver. A problem solver can have many names, particularly in this era of overused marketing terms. Guru. Expert. Thought Leader. All of these monikers relate to the same purpose: we're in the business of solving people's problems. There a number of effective ways to brand yourself as a problem solver in your niche without spending a fortune on marketing. The first step is to know your niche inside and out.…
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How to Integrate Your Social Media and Content Marketing

How to Integrate Your Social Media and Content Marketing

Blogging, Social Media
Social media and content marketing are two terms that most entrepreneurs cannot get through the day without either reading, hearing or saying. These terms have become an integral part of any digital marketing efforts. We have learned how to use social media platforms, and we have learned how to use our content to promote our products and offers. However, the part that stumps many people is how to strategically integrate our social media and content marketing into a seamless dance that generates leads for your business. First things first, let's define what we're working with here. What is Social Media Marketing? Social media marketing means promoting your website through Facebook, Twitter, Instagram and other social networks. This is a highly effective way to build fans, to interact with your visitors…
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Kindle Book: I’m On Social Media, Now What Do I Say?

Book Reviews, Social Media
I'm On Social Media, Now What Do I Say? A Comprehensive Content and Engagement Strategy Guide for Entrepreneurs [video width="1920" height="1080" mp4="http://marketingsparkler.com/wp-content/uploads/2015/03/kindle-1-promo-video.mp4"][/video] Have you had enough of those social media books that touch the surface of a content strategy, but don’t give enough details for you to actually figure it all out? Are you using social media specifically for business, and not seeing results from your efforts? Have you set up your social media accounts, and still stumped by what you’re supposed to say? No more wasting hours and hours on social media, not seeing results from your efforts. [Tweet "Get your copy of I'm On Social Media, Now What Do I Say at http://amzn.to/1xipHjw"] I’m On Social Media, Now What Do I Say?  explains the type of content businesses should post on social media.…
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Social Media Usernames Count!

Social Media Usernames Count!

Branding, Strategy
One of the fantastic consequences of our socially connected world is that we can connect to people, clients and prospects around the world 24/7. But how does this relate to your brand, from a first impression perspective? Think about it: when you meet someone face-to-face, your first impression includes their clothes, neatness, appearance, handshake, etc. However, when meeting online, the dynamics of the first impression change. We meet people online by communicating across different platforms, and what’s one of the first, if not the first, things you become aware of when you meet a new person online? Their username, not their legal given name, but their profile username. Hence the reason why your social media username is critical as you define your brand! When choosing your social media username for each…
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