Why You Should Start Using An Editorial Calendar
In this day of digital media, bloggers are publishers. I heard this a few years ago and it took me a minute to embrace it. I remember thinking, I am not a publisher! The publishing racket is for magazines. All the while I'm hitting "publish" every time I publish a blog post. The irony still makes me laugh. Blogging is content marketing. Content needs to be planned out in advance. If we're planning as we should be, we should be using an editorial calendar. Advantages to Creating an Editorial Calendar As you develop a content strategy, it's important to start thinking of yourself as a publisher. Publishers have everything planned out in advance based on a yearly cycle, as well as their product cycle. For example, a magazine publisher knows in…
